All The Ways eXp Realty Provides Leads To Agents

Key Takeaway: eXp Realty gives agents more than “use your sphere and hope.” It built a full eXp Realty leads ecosystem that includes Revenos leads, Zoocasa leads, Making It Rain eXp Realty leads, Express Offers leads, BoldTrail leads, Lofty CRM leads, and My Link My Lead. This blog maps every eXp Realty lead program so eXp leads for agents stop feeling random and start working like a real plan.

TL;DR About eXp Realty Leads

• Every agent pays for real estate leads with time, money, or both.
• eXp Realty leads live inside a full division, eXp Realty lead generation tools, and included tech, not just slogans.
• Revenos leads, Zoocasa leads, Making It Rain eXp Realty, and Express Offers leads each focus on different buyers and sellers.
• BoldTrail leads, Lofty CRM leads, and My Link My Lead turn website traffic into trackable referral leads for real estate agents.
• Smart Agent Alliance and the Wolf Pack help you plug these real estate lead programs in and actually convert.

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Most brokerages love to promise “all the leads you’ll get,” then you show up and the phone stays quiet. No calls, no emails, no real plan. At eXp Realty, those random office calls are the smallest piece. You tap into nearly 90,000 agents for referrals, a free IDX website with landing pages, and a full lineup of company powered lead programs. This pillar is your big-picture map of every main eXp lead source, with separate deep dive blogs for each one so you can study the details later. For now, you will see what exists, how it fits together, and where to start.

How eXp Realty’s Lead System Actually Works

At most brokerages, the “lead system” is a phone at the front desk and whoever happens to call in that day. At eXp, you still get those office calls, but that is just the starting point. You also have company websites, your own IDX site with unlimited landing pages, and a global network of agents using a simple referral form to pass business around the world. On top of that, you get all the organized lead programs that are the subject of this blog like Revenos, Zoocasa, Making It Rain, ExpressOffers, My Link My Lead, and BoldTrail leads.

ICON agent Stuart S. sold homes for more than forty years and says eXp is the first model where the systems, tech, and lead options felt complete. Instead of reinventing his lead plan every year, he plugged into what was already built and focused on serving clients at a high level.

Having this many real lead options inside one brokerage is basically nonexistent anywhere else, like being the only agent at the table who shows up with a full marketing plan instead of just a lucky pen.

Revenos Leads: eXp’s Full-Time Referral Lead Division

Revenos is eXp Realty’s in-house full-time referral division. It connects corporate style clients with trained eXp agents in local markets. You receive top quality leads in exchange for a fee at closing. 

Revenos brings several referral programs under one roof so you are not chasing random relocation deals or investor leads on your own. It runs like a national referral company that exists to feed eXp agents. You apply, complete the training for the program that fits you, and then you can be eligible for curated quality referrals in that channel.

If you want to know how Relocation, Affinity, REO, and other Revenos programs actually work in daily life, you can head to our blog High-Quality Leads Await With Revenos: eXp Realty’s Secret Sauce! for  the full breakdown. Think of Revenos as the department that keeps building partnerships so you do not have to spend your nights trying to be your own corporate alliances team.

Zoocasa Leads: High-Intent Online Leads 

Zoocasa is an eXp owned home search platform that sends high-intent online buyers and sellers to approved eXp agents. It’s meant for new or struggling agents and combines quality lead flow with coaching and structure so you grow skills and volume together. 

If you want to get your business running on average 2.5 times faster, one where you can exist the program with a full pipeline of leads, Zoocasa is the eXp program to consider. For all the details check out our blog, “Zoocasa: Hot Leads Only Available at eXp Realty”, coming soon.

If Revenos is the official introductions desk, Zoocasa is the friend who shows up with a list of warm contacts and a game plan so you do not wing it.

Making It Rain Leads: PPC Lead Generation 

Making It Rain is eXp Realty’s company run PPC program for buyer and seller leads. You fund the ad spend while eXp runs the campaigns The leads land straight into your CRM.

If you want more online leads without turning yourself into a full-time ad manager expert, Making It Rain is the high level option to consider. eXp’s expert team runs Google and Facebook ads for you, sends traffic to your home search or landing pages, and routes registrations into your CRM so you can follow up. When you are ready for budgets, targeting options, and examples, our dedicated Making It Rain blog “Making It Rain: eXp Realty’s Lead Gen System That Actually Works” does the deep dive.

ICON agent William M. talks about how eXp helped him build several “buckets” of income after more than twenty years in real estate. By plugging into company engines like Making It Rain instead of chasing every lead source on his own, he turned eXp into what he calls a business inside his business.

Think of Making It Rain like hiring a quiet in house ad agency that never asks you to learn the latest Facebook button layout at midnight.

ExpressOffers Leads: Cash-Offer Leads 

ExpressOffers is eXp Realty’s cash offer platform that connects sellers with qualified investors for fast, as is offers. You simply use the ExpressOffers marketplace and related marketing to locate motivated seller leads.

Bottom line, ExpressOffers gives you a strong “sell quick without showings” message that you can bring to your market so surface hot seller leads. For all the details see our blog, “eXp Realty iBuyers-Agents Provide Extra Client Value & Get Paid”.

ExpressOffers is basically the part of your business that shows up saying, “Yes, there is a faster way to sell this,” without turning you into a full-time house flipper on the side.

My Link My Lead: Turn Every Click Into A Trackable Lead

My Link My Lead is eXp’s national link system that turns what you already share into trackable eXp Realty leads and referrals. You get smart links that follows your traffic and routes consumers to you. 

Instead of building dozens of separate landing pages, My Link My Lead gives you a simple way to tag and track your reach. You create a custom search on eXpRealty.com, save your search’s “My Link, My Lead” URL, then promote it in your ads, social media, email signatures, texts, and content. The system keeps track of who engages and you get all the leads.

For all the details, read our blog “Real Estate Agent Leads: How eXp Realty Delivers the Gold Standard”. If you’re tired of wondering where all those “just curious” clicks went, My Link My Lead is the grown up version of finally putting a key hook by the front door.

BoldTrail Leads And Your Everyday Lead Flow

BoldTrail is one of eXp’s three included CRM choices (Lofty and Cloze are the other two). It runs your IDX site, Smart CRM, and several built-in lead tools in one place. BoldTrail keeps your daily lead flow simple. Your IDX website and landing pages bring in free leads that land directly in your CRM. Text and email automations trigger right away to engage and begin to nurture those lead prospects.

And, there’s more. BoldTrail also gives you cost effective expert lead generation opportunities. Our BoldTrail leads blog breaks down the paid ad opportunities: Leads 360 Buyer, Nosy Neighbor, and Smart Social Leads. Read the details in “How BoldTrail Leads Help eXp Agents Fill Their Pipeline” , coming soon.

With BoldTrail, your leads stop behaving like confetti in the wind and start lining up like buyers at a busy open house, ready to talk to you instead of hiding from you.

Why This Matters Before You Join eXp Realty

Choosing a brokerage is important. Choosing how you will get leads is critical. When you join eXp, you fill out an application that locks in your sponsor line and determines who will help you plug into all these lead systems. With Smart Agent Alliance you get two powerful teams (us and the Wolf Pack) in one sponsor chain. Together we provide training for your organic lead generation. 

1. Social Agent Academy Pro – $997/year value, included.
2. AI Agent Accelerator – $697 value, included.
3. Client Pipeline Accelerator – $2,497 value, included.
4. Top Agent Live Masterminds – not for sale publicly, included.
5. Done-For-You Passive Income System (custom page, webinars, 1-on-1 calls, nurture campaigns) – $2,363–$10,000+/year value, included.
6. Brand New Agent Accelerator – $497 value, included.

✅ Total value: over $7,000 per year, free when you join eXp with Smart Agent Alliance and the Wolf Pack as your sponsor team. For details, go to the main sponsor page at SmartAgentAlliance.com. 

Put simply, eXp gives you the lead engines. Smart Agent Alliance gives you the playbook and the coaching, so those engines actually run instead of sitting in the garage looking impressive.

Frequently Asked Questions