Key Takeway: Making It Rain eXp Realty is an internal real estate PPC leads program that runs Google and Facebook ads for you, sending buyer, seller, and event leads straight into your CRM. With Home Search Leads, Express Offers leads, and FlexReach, Smart Agent Alliance shows you how to turn Making It Rain leads into real closings instead of just clicks.
TL;DR About Making It Rain eXp Realty
- eXp’s in house PPC team runs Google and Facebook ads for you.
- Home Search Leads, Express Offers, and FlexReach cover buyers, sellers, and events in one eXp Making It Rain system.
- Making It Rain Leads flow directly into your CRM for fast speed to lead.
- No referral fees at closing, flexible month to month plans for eXp Realty PPC leads
- Smart Agent Alliance and Wolf Pack coach you on converting more eXp Realty leads from PPC.
This guide breaks down Making It Rain eXp Realty PPC leads, how Home Search Leads, Express Offers leads, and FlexReach work.
If you are tired of guessing at Facebook ad settings or watching YouTube tutorials at midnight, Making It Rain at eXp Realty is the quiet engine you have been looking for. It is eXp’s internal PPC program that builds and runs Google and Facebook campaigns for you, then sends every lead straight into your CRM.
With Home Search Leads, Express Offers seller leads, and FlexReach for custom campaigns, you get real marketing without becoming a full-time ad manager. Smart Agent Alliance and our Wolf Pack partners help you plug it into your business so the leads actually convert, not just pile up.
Table of Contents
How Does Making It Rain Work?
Most agents who search for “Which brokerages offer lead generation services for real estate agents” are not looking for slogans. They want a real system. Making It Rain eXp Realty is that system inside eXp. It was created by Glenn Sanford when the company started and now sits inside eXp Revenos, eXp’s full-time lead generation division. In simple terms, Making It Rain eXp Realty is the in house real estate PPC leads program that sits under eXp Revenos and powers Google PPC real estate leads and Facebook ads for real estate agents, all tied directly into eXp’s CRM choices.
You begin by picking your campaign type, budget, and target area. Inside the Making It Rain dashboard you choose Home Search Leads, Express Offers leads, or FlexReach, then set your ad spend. eXp’s internal team handles the tech, targeting, and tracking.
Mary H. talks about eXp’s model as “built for agents,” because the training, collaboration, and systems all work together. She says a big part of her consistency comes from leaning into eXp’s offerings instead of trying to build everything alone. The relationships and tools gave her a more steady, predictable business base.
In plain English, Making It Rain is like hiring a full-time ad team and paying them a gym membership fee instead of a full salary.
Which Brokerages Offer Lead Generation And Why Making It Rain Stands Out
Many brokerages say they “provide leads,” but most rely on third party portals, team leaders, or office floor time. eXp Realty is different. It built a full-time internal lead division, Revenos, and programs like Making It Rain and Zoocasa.
Agents search things like “Best brokerages for agents looking to get buyer and seller leads” or “Brokerages offering paid lead packages for real estate agents” because they feel stuck between expensive portals and broker promises. Traditional firms often depend on Zillow, Realtor.com, or office leads that appear and disappear with the market.
At eXp, Revenos and Making It Rain are built into the model. Instead of waiting for your broker to hand you a lead, you log in, choose your campaign, and let eXp’s marketing team run the ads under your name and branding. You are not fighting over a shared pool. You are launching your own pipeline.
This also answers a quiet question: “How do brokerages provide leads to their affiliated agents?” In many places, it is through random rotation or whoever is in the office. With Making It Rain, the agent who orders the campaign gets the leads. No games, no silent priority list.
Artemisa B. came to the U.S. from Mexico and started from zero in a new market. Over time, by leaning into the systems and support at eXp, she closed 223 deals as a solo agent. She credits the company’s tools and leverage for letting her grow far beyond what her old brokerage model allowed.
If the average “lead program” is a leaky bucket, Making It Rain is closer to a faucet you can actually turn on and off without breaking the handle.
Making It Rain Lead Types: Home Search, Express Offers, FlexReach
Making It Rain offers three main campaign types. Home Search Leads capture buyers searching Google for homes in your area. Express Offers Leads attract motivated sellers who want cash or quick options. FlexReach is a flexible product that promotes events, retargets your database, or reaches custom audiences using uploaded lists or geotargeting.
When agents ask “Brokerages that supply exclusive leads to their agents?” what they really mean is “Can I choose the type of business I want?” Making It Rain is structured around that idea. Each campaign type serves a clear purpose and uses channels that match how buyers and sellers actually behave online.
Home Search Leads
These campaigns focus on buyers searching phrases like “homes for sale in Austin” or “three bedroom house in Novato.” eXp’s team runs Google PPC ads that send people to your IDX home search site. They register to see more listings. The lead lands in your CRM with search behavior attached for smarter follow up.
Express Offers Leads
Express Offers leads are seller focused. These campaigns speak to owners who are open to cash offers, convenience, or speed. The ads often run on Facebook and drive people to a simple form. These are highly motivated sellers, but they still need options, education, and a skilled agent to help them choose the best path.
FlexReach
FlexReach is the flexible tool. You can upload a list of past clients, event registrants, or cold leads, or you can geotarget a neighborhood. eXp runs ads across channels like Google and Meta, and in some campaigns even Amazon, to stay in front of that specific audience. It is perfect for events, open houses, webinars, or “Is now a good time to sell?” reminders.
Together, Home Search Leads, Express Offers leads, and FlexReach form the core of the Making It Rain leads system at eXp Realty, giving agents a clear mix of buyer, seller, and custom campaign options inside one program.
Agent Joel B. used FlexReach to promote an “Agents Helping Agents” event in Buffalo. He uploaded a list of local agents and let the system target them across multiple platforms. The people he wanted to reach saw the event everywhere. Ticket sales jumped, and the audience showed up already warmed up by the marketing.
FlexReach is basically the Swiss Army knife of Making It Rain, only you will actually use this tool more than once.
How Making It Rain Connects To Your CRM And Tech For Auto Leads
Making It Rain leads do not sit in your email. They are pushed straight into your CRM, such as Lofty, or BoldTrail. The MIR dashboard shows clicks, leads, and performance. You adjust locations, budgets, and campaign types in one place, then let your automations handle speed to lead and follow up.
Agents who search “Brokerages with technology platforms that generate leads automatically?” or “Brokerages that integrate CRM systems for lead management?” are looking for exactly this setup. At eXp, Making It Rain runs the ads. Your CRM receives the contacts. You build automation rules once, then let the system notify you like a digital assistant that never sleeps.
Once a Home Search or Express Offers lead registers, your CRM can send a text, email, and task in seconds. You can also tag FlexReach leads differently, such as past clients or “likely seller,” so the right scripts and follow up plans fire.
Inside the MIR dashboard, you see what is happening. You can filter by campaign, see cost per lead, and stop or change campaigns without opening three different ad platforms. For agents who are still juggling spreadsheets and sticky notes, this alone feels like air.
ICON agent Raj J. explains that fifty to sixty percent of his business comes from a mix of sphere referrals and online leads through tools like Boldtrail landing pages. He says eXp’s systems helped him diversify, automate, and keep scaling even when others slowed down, because the tech kept feeding his pipeline.
If your current “CRM integration” is just copying phone numbers from your inbox, Making It Rain will feel like moving from a flip phone to a smart phone overnight.
What Does Making It Rain Cost?
Making It Rain is a paid monthly subscription that starts around $250 per month. You do not pay referral fees at closing. Membership is month to month, with flexible budgets. You close deals on your normal eXp split, then decide whether to scale, hold steady, or pause your campaigns.
Many agents type “Brokerages with subscription services for lead access?” or “What are the commission structures for brokerages that provide agent leads?” because they have already felt the sting of a 50 or 60 percent split on “team leads.” Making It Rain flips that model. You pay for marketing, not for a permanent haircut on every check.Here is the simple math. If you spend $250 to $500 per month and close even one reasonable transaction every few months, the ROI usually beats most paid lead programs that take a large cut at closing. You still keep your standard eXp commission split. There is no extra company split just because the lead came from Making It Rain. Independent real estate lead generation statistics for agents show many agents spend a few hundred dollars per month on paid leads, often with less structure than Making It Rain.
You can also scale up or down without asking permission. Have a busy season coming and want more buyer leads in a specific city or zip code. Increase the budget. Need to slow down during a life event or deep focus period. Pause or lower it. That flexibility is hard to find in traditional “lead packages.”
Agent Jill R. started with one accidental sale and treated real estate as a side project. After plugging into eXp’s systems, training, and lead tools, she went on to close 147 homes without holding listings. She credits the model and support for turning a small one off win into a full-time business.
Compared to handing over half your commission forever, a subscription you can turn off is the financial version of choosing a rental car instead of buying the whole dealership.
Are Making It Rain Leads Any Good? Follow Up, Quality, And Results
Making It Rain leads are as good as your follow up. Express Offers campaigns often attract very motivated sellers, while Home Search and FlexReach leads build a broad pipeline. The real edge comes from speed, empathy, and persistence. Most agents under call. The ones who win treat every lead as a conversation, not a quick sale.
When agents ask “How do brokerages vet and distribute leads to their agents?” they usually want to know if they are getting leftovers. With Making It Rain, you are not in a round robin. You receive leads from the campaigns you ordered. The key question becomes “What do you do in the first five minutes and the next thirty days?”
NAR data shows the average agent calls a lead about half the time it needs. Real contact often takes eight to twelve attempts across calls, texts, and emails. With Express Offers, these are often sellers under stress. Opening with “Tell me your story, what is going on?” builds trust. Sometimes the best fit is a retail sale, not a cash offer, yet that honest talk often wins the listing.
Armando G., a sponsor team member, built a system that closes more than twenty deals per month from Facebook ads. His story is simple. The ad gets the click, but the magic is in the conversation that follows. Consistent scripts and follow up turned paid leads into a predictable business.
If your current lead plan is “call once, blame the lead,” Making It Rain will work about as well as a treadmill used as a clothes rack. The power is in actually climbing on and pressing start.
What Agents Also Ask About Making It Rain eXp Realty Leads
Is Making It Rain eXp Realty a good source of real estate PPC leads?
Yes. Making It Rain eXp Realty is one of the few brokerage run programs built specifically for real estate PPC leads. eXp’s marketing team manages Google PPC real estate leads and Facebook ads for real estate agents under your name, then routes every registration into your CRM. The quality of Making It Rain leads still depends on your follow up, but the lead source itself is a structured, managed PPC system, not a random third party site.
Which brokerages offer lead generation services for real estate agents?
Many brokerages say they help with leads, but most rely on third party portals or team leaders. eXp Realty built internal programs like Making It Rain eXp Realty, eXp Revenos, and Zoocasa, which run company managed campaigns for individual agents and create structured eXp Realty leads instead of loose promises.
How do brokerages provide leads to their affiliated agents?
Traditional brokerages often rotate leads from walk ins, phone calls, or portal inquiries. eXp provides all of those plus they are the only brokerage with a full time staff, called Revenos, and a wholly-owned subsidiary, called Zoocasa, both dedicated to providing pre-vetted quality leads to Exp agents.
Can new agents use Making It Rain?
Yes. New agents at eXp Realty can activate Making It Rain once their license is transferred and they have access to the internal dashboards. It is important that newer agents pair Making It Rain with solid training and scripts, since lead quality and conversion depend on consistent follow up and skill, not just ad spend. As a new agent note that eXp has multiple ways to help you find your first clients, even before you are ready to scale paid Making It Rain leads.
Why This Matters Before You Join eXp Realty
If you are not yet at eXp, start by reviewing the eXp Realty new agent step by step guide so Making It Rain fits into a complete plan instead of a random ad spend. To see how Making It Rain eXp Realty PPC leads fit alongside Zoocasa, Revenos, and BoldTrail, review our main eXp Realty leads pillar article. Making It Rain is one piece of a larger lead ecosystem, not a stand-alone silver bullet.
Choosing the right sponsor at eXp Realty determines how well you use Making It Rain and other lead systems. Smart Agent Alliance and the Wolf Pack combine sponsor support, tech, and training so agents can plug into PPC leads, Zoocasa, and automation with a clear plan instead of guessing alone.
When you join eXp Realty, the application asks for a sponsor. That line is not a formality. Smart Agent Alliance, led by Doug Smart and Karrie Hill, partners with the Wolf Pack to give you a dual sponsor ecosystem. You get both the Smart Agent Alliance systems and the global Wolf Pack community.
With Smart Agent Alliance sponsorship you also receive a full-value bundle at no extra cost:
- Social Agent Academy Pro
Value: $997 per year.
Deep training on social media, content, and lead conversion so your Making It Rain leads meet a strong personal brand. - AI Agent Accelerator
Value: $697 one time.
Practical AI workflows for writing ads, scripts, and follow up so you respond to Making It Rain leads faster and more consistently. - Client Pipeline Accelerator
Value: $2,497.
Prebuilt funnels, nurture campaigns, and checklists that help you move PPC and database leads from cold to under contract.
- Top Agent Live Masterminds
Value: Not for sale.
Weekly and ongoing masterminds with high producing agents where you can bring real questions about Making It Rain, Zoocasa, and your market. - Done For You Passive Income System
Value: $2,363 to $10,000+ per year.
Custom attraction page, webinars, one on one calls, and nurture campaigns built to help you grow a revenue share arm alongside your lead generation. - Brand New Agent Accelerator
Value: $497.
A focused path for newer agents who want clear daily actions so leads from programs like Making It Rain are not wasted while skills are still developing.
✅ Total packaged value: more than $7,000 per year, all included when you choose Smart Agent Alliance as your eXp Realty sponsor. You can see the full breakdown at the Smart Agent Alliance sponsorship page: https://smartagentalliance.com/exp-realty-sponsor/
If Making It Rain is the engine, your sponsor team is the pit crew. Showing up with a race car and no team is one way to learn, it just happens to be the expensive way.
Frequently Asked Questions
What is Making It Rain at eXp Realty?
Making It Rain is an internal eXp Realty program that runs paid online advertising for agents. The company’s marketing team manages Google and social media campaigns that drive traffic to your website or landing pages, then send registered contacts directly into your chosen CRM for follow up.
How much does Making It Rain cost?
Making It Rain uses a subscription style model. Plans start at roughly two hundred fifty dollars per month, with higher budgets available. You pay for managed campaigns rather than a referral fee at closing. Membership is typically month to month, so you can adjust or pause based on your pipeline and cash flow.
What types of leads can I get with Making It Rain?
TMaking It Rain currently focuses on three main campaign types. Home Search Leads attract buyers using Google search ads. Express Offers campaigns target potential sellers who may want cash or quick options. FlexReach is a flexible tool that promotes events or retargets specific audiences using custom lists or geotargeting.
How are Making It Rain leads delivered to agents?
Leads from Making It Rain campaigns are delivered directly into your connected CRM, such as kvCORE, Lofty, or similar systems. Each new contact appears with basic information and source details, so you can trigger automated texts, emails, and tasks. You can also track campaign performance in the Making It Rain dashboard.
Can I pause or change my Making It Rain campaigns?
Agents can usually adjust budget, targeting, and campaign type from within the Making It Rain dashboard. You can scale up, switch focus from buyers to sellers, or pause campaigns based on your workload and goals. Changes are subject to program terms, but the intent is to provide flexible month to month control.
