Key Takeaways: Revenos is eXp Realty’s internal referral and lead division that connects qualified buyers and sellers with trained eXp agents through structured programs. Leads are matched, not sold in bulk, and most programs operate on a pay-at-closing referral model rather than upfront ad spend.
TL;DR About Revenos Leads at eXp Realty
Revenos is eXp Realty’s in-house lead and referral division
Leads are matched to agents based on experience and certification
Programs focus on relocation, affinity groups, military, REO, investors, and sellers
Most leads are referral-based with fees paid at closing
All training and certifications are included for eXp agents
Revenos supplements, not replaces, other eXp lead systems
Real estate agent leads are one of the biggest friction points in the industry. Most agents are forced to choose between expensive paid leads or inconsistent self-generated marketing. eXp Realty takes a different approach by operating an internal division dedicated entirely to sourcing and distributing qualified opportunities to its agents.
Revenos functions as that division. It is not a single lead source, but a structured ecosystem of referral and demand-based programs designed to route real consumers to trained eXp agents.
This article explains how Revenos fits into the broader eXp Realty lead ecosystem available to eXp agents. Here’s your handy dandy index:
Table of Contents
eXp Realty’s Quality Leads
Real estate agent leads at eXp are the best in the business. This isn’t just a claim; it’s a proven fact. These quality leads are super special! They go WAY beyond the typical low-quality ones that result from someone clicking on some ad or phoning into a brokerage office.
Of course, eXp Realty provides those too, but what sets them apart is their dedicated real estate agent leads division, Revenos. This full-time division, stocked with a skilled team, leverages eXp Realty’s extensive network to unearth quality leads for eXp Realty agents.
And it’s working! In 2024, Revenos provided thousands of top-quality real estate agent leads, generating over $2 billion in closed sales for eXp agents. The year 2025 promises even more success!
Revenos Magic
Revenos is lead magic for agents. Why?
Quality Lead Sources: Revenos does the heavy lifting to find and nurture top-tier lead sources.
High Conversions by Matching Leads with Agents: Revenos digs deep, identifying client characteristics that match them perfectly with an eXp agent. For instance, if a client loves hiking, Revenos will find an agent who shares that passion, creating a connection that boosts value and successful closings.
Agent Choices with Different Programs: Revenos offers eight distinct programs under its umbrella. Each program provides a specific type of lead, allowing agents to choose what suits them best. These programs include ExpressOffers, eXp Affinity, eXp Relocation, eXp Honor Military Rewards, eXp REO (Real Estate Owned), Institutional Investment Services, Bundle Select, and Making It Rain.
Get Training: Enroll in the Revenos certification training program of your choice to gain the knowledge, confidence, and expertise needed to represent clients exceptionally. Or, better yet, enroll in all the Revenos certification training programs so you’ll be set to conquer any lead type.
Gain Qualifications: Gain the standards preferred by Revenos clients to increase your chances of being chosen for the real estate leads.
Note the Gray Area: Even if you don’t meet a client’s preferred qualifications, there are situations when you will still be the chosen agent. So don’t delay in getting certified for maximum opportunity.
Revenos Programs Explained
Let’s get into the various eXp referral programs and their agent qualifications. Remember, all programs are open to all eXp Agents, and all training is completely FREE. And, yes, this is on top of the arsenal of other eXp training.
ExpressOffers
ExpressOffers is a platform that aggregates multiple iBuyers (including Opendoor), ready to quickly make cash offers to sellers. eXp agents are assigned these quality leads and can earn commissions from both negotiating terms with the seller and listing the home if the iBuyer puts it back on the market.
Certification Format: On-Demand Course
Preferred Client Qualifications: ExpressOffers Certification only
eXp Affinity
eXp Affinity partners with large companies that provide various real estate-related services to their clients. Revenos forms relationships with these companies to be their source of supplying real estate agents. eXp Affinity currently includes five companies that provide these quality leads to eXp agents.
Certification Format: One Live Class offered once a month
Client Qualifications: Agents should meet the specific qualifications of the providing company. Currently, those preferred client qualifications start with full-time agents who have been licensed for 2 years and have done 12 transactions in the prior 12 months.
eXp Relocation
eXp Relocation works with corporations to provide services to their employees who need to transfer to a different location. eXp Relocations matches local eXp agents to these corporate transferee clients.
Certification Format: Live courses
Preferred Client Qualifications: Minimum of one year of experience
eXp Honor Military Rewards
eXp Honor Military Rewards assists active duty, veterans, and retired service members from our US armed forces with their real estate needs.
Certification Format: Get Relocations certified in live courses
Preferred Client Qualifications: Minimum of one year of experience
eXp REO (Real Estate Owned)
eXp agents manage and list REO properties, providing expertise in assisting financial institutions, investors, and government agencies. REO refers to any property that is taken back through either a legal foreclosure, Deed in Lieu of Foreclosure, or any other properties or notes purchased at a court foreclosure auction. REO properties may also be called Corporate Owned, Bank Owned, or Bank Repo properties.
Certification Format: Live Training
Preferred Client Qualifications: Minimum of two years of REO experience; licensed for at least three years; experience in repair management, renovations, or property management; possesses a network of local vendors.
Institutional Investment Services
Institutional Investment Services helps some of the world’s largest landlords invest in or sell single-family rental properties by connecting them with top-performing eXp agents for expert support.
Certification Format: live training
Preferred Client Qualifications: Experience working with investors
eXp Bundle Select Program
Bundle Select offers bundled real estate services to corporations and organizations, saving employees 20% or more on transaction fees and providing 24/7 concierge support.
Revenos provides eXp agents with customized websites and videos to educate corporations and organizations about Bundle Select’s immense value.
This is not a little deal! Currently, over 6 million employees are already on the Bundle Select Platform, including Adobe, Visa, Salesforce, Progressive, Perks at Work, and more!
Certification Format: One Live Class offered twice per month
Preferred Client Qualifications: None, but driven by eXp agents with corporate and organization connections.
Additional Perks: eXp agents generating accounts earn a 25% referral fee from all business done through the corporations/organizations they bring into Bundle Select.
Making it Rain leverages the power of digital ads to build a client database for eXp agents that keeps on giving. These ads are designed and placed by eXp’s expert staff, saving eXp agents time and money.
Certification Format: On-Demand Courses with prerequisite introductory courses for each lead generation product, each taking 45 minutes to complete.
Preferred Client Qualifications: None
Additional Requirements: eXp agents pay for these cost-effective and affordable ads (they start at just $250 per month).
Realtor Leads Pay at Closing
Aside from ExpressOffers and Making It Rain, all other Revenos programs charge a referral fee at closing for the eXp agent who secures the business. These fees range from 25% to 55%, and they are well worth it for the quality business you gain. Plus, any future referral business you earn from doing a great job is all yours to keep—no more fees to Revenos.
This is a fantastic opportunity for agents because:
Superior Lead Quality: Revenos leads are nothing like the 25% – 40% fees you pay to Realtor.com for Opcity leads, which are often low quality and rarely close. With Revenos, you’re investing in high-quality leads that convert.
Top Agent Pay: eXp Realty offers some of the highest agent pay in the real estate industry. Top agents can even earn more than 100% of their commission each year. If you’re not familiar with eXp Realty’s pay structure yet, check out our blog “2024 Guide to eXp Realty Commission and Fees” or visit our website at Smart Agent Alliance.
And there you have it. eXp Realty with its Revenos division is the only real estate brokerage company constantly working and succeeding in supplying agents with quality leads. No other brokerage has a lead program like Revenos. That’s one of the advantages of being an agent at the most profitable brokerage out there, that’s the most agent-centric brokerage on the planet.
What Agents Also Ask About Revenos Leads
Are Revenos leads exclusive to eXp agents? Yes. Revenos programs are available only to licensed eXp Realty agents who meet eligibility requirements and complete any required training or certification. These referral and lead programs are operated internally by eXp Realty and are not accessible to agents affiliated with other brokerages.
Do agents pay upfront for Revenos leads? Most Revenos programs operate on a referral-fee-at-closing model rather than upfront lead purchases. Agents typically pay a percentage only when a transaction successfully closes. Making It Rain is the primary exception, as it involves paid advertising spend rather than referral fees.
How quickly do Revenos leads convert in practice? Conversion timelines vary by program and lead type. Some Revenos leads are transaction-ready, while others involve relocation, affinity, or long-term planning scenarios that may take months to convert. Agents should expect a mix of short-term and longer-cycle opportunities.
Does Revenos replace other lead sources at eXp Realty? No. Revenos is designed to supplement, not replace, other lead sources such as organic marketing, sphere referrals, CRM-based lead capture, and additional eXp programs like Zoocasa or BoldTrail. Agents typically layer Revenos alongside other lead channels based on capacity.
Why This Matters Before You Join eXp Realty
Programs like eXp Realty’s Revenos Leads are designed to provide centralized, brokerage-supported lead opportunities, but they do not operate in isolation or replace the broader eXp Realty experience.
At eXp Realty, all agents receive the same core brokerage platform, including compliance, compensation, and access to company divisions. What differs is the sponsor ecosystem an agent aligns with.
Agents who join eXp Realty and name a Smart Agent Alliance (SAA) aligned agent as sponsor gain access to organized sponsor infrastructure designed to preserve long-term optionality. This access includes done-for-you systems made available without cost or obligation.
Smart Agent Alliance is directly aligned with the Wolf Pack, one of eXp Realty’s most established sponsor organizations. Through this alignment, agents gain access to Wolf Pack training resources that are otherwise available for purchase, along with participation in the Wolf Pack community, without additional fees.
No. All Revenos programs are optional and require agents to enroll and complete any required certifications. eXp Realty agents can operate entirely without Revenos and still access the brokerage’s core platform, tools, and other lead sources. Revenos exists as an additional lead option, not a requirement.
Do all eXp agents qualify for Revenos leads?
All licensed eXp agents may apply for Revenos programs, but eligibility varies by program. Some offerings require a minimum transaction history, specific certifications, or completion of training before access is granted. These requirements exist to ensure agents are prepared to handle the lead types involved.
Are Revenos referral fees negotiable?
No. Referral fees are set by each Revenos program and are disclosed in advance of participation. Fees are standardized to maintain consistency across agents and markets. Agents agree to the referral terms as part of enrollment, and fees are applied only when a transaction successfully closes.
Can agents participate in multiple Revenos programs at the same time?
Yes. Agents may participate in more than one Revenos program concurrently, provided they meet the certification, experience, and capacity requirements for each. Agents are expected to manage response times and follow-up effectively, as stacking programs without sufficient capacity can reduce conversion success.
Does Revenos availability vary by market?
Yes. Revenos lead volume and program availability depend on geography, partner relationships, and consumer demand. Some programs are more active in certain regions than others. Availability may change over time as new partnerships are added or demand shifts within specific markets.
Related eXp Realty Lead Guides
Revenos works alongside several other lead programs in the eXp Realty ecosystem. If you are evaluating how agents build pipeline inside eXp, these guides provide additional context:
Zoocasa Leads How eXp-owned Zoocasa delivers high-intent online leads paired with coaching.
Making It Rain eXp Realty How company-managed PPC campaigns generate buyer and seller opportunities.
California lawyer turned Realtor and eXp Certified Mentor, Karrie is Co-Founder of Smart Agent Alliance and a six-figure producer in her first year at eXp Realty, all without door knocking or cold calling. More About Karrie →
Learn how eXp Realty income actually works, from commission and fees to stock awards, ICON status, and long-term wealth building, all in one clear guide.
