How BoldTrail Leads Help eXp Agents Fill Their Pipeline

Key Takeaway:  BoldTrail gives eXp agents four Marketplace lead systems that plug straight into your Smart CRM: Property Boost, Leads 360 Buyer, Nosy Neighbor, and Smart Social Leads. Each trades money for time in a different way. The right choice depends on whether you want buyers, sellers, or a steady mix, and how much follow up you will actually do.

TL;DR About BoldTrail Leads For eXp Agents

• BoldTrail is one of eXp’s CRM choices with built in lead gen. 
• Leads 360 Buyer combines Google PPC, social ads, and concierge follow up. 
• Nosy Neighbor automates listing based farming for seller leads in exclusive zips. 
• Smart Social Leads runs Meta carousel ads that feed buyers into BoldTrail. 
• Boldtrail provides leads and the automation to go with them.

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This guide explains BoldTrail leads for eXp agents, how Smart Social Leads, Leads 360 Buyer, and Nosy Neighbor work in real life, and where these BoldTrail Marketplace options fit inside eXp Realty lead generation as a whole.

eXp Realty is different for a lot of reasons, but for most agents the real advantage comes down to one thing, leads. Unlike other brokerages that tell you to “work your sphere” and hope for the best, eXp built multiple lead engines directly into the platform. Revenos is a full-time division focused on generating referral-quality leads for agents. Zoocasa delivers warm, vetted clients ready for conversations. Together, these programs form the core of eXp Realty lead generation, and BoldTrail leads for eXp agents are one of the easiest ways to tap into that system.

BoldTrail adds even more opportunities. If you choose BoldTrail as your free included eXp CRM, you get a full IDX website that captures search traffic right on your domain. Any visitor who looks at properties becomes a lead, and BoldTrail automates your alerts and follow-up so clients feel your presence even while you are doing something else. Your website also connects to unlimited landing pages, giving you additional free lead capture tools you can deploy in minutes.

BoldTrail also helps you sell listings faster with Property Boost, a simple promotion tool that turns your listing into a targeted ad with built-in lead capture. It creates exposure for the seller and new inquiries for you without requiring technical skills or ad management.

This blog focuses on the three inexpensive paid lead paths inside BoldTrail that most agents overlook. They are ready to turn on, simple to manage, and designed to create predictable leads. The paid leads options are Smart Social Leads, Leads 360 Buyer, and Nosy Neighbor. Each one follows the rule every agent already knows. You either pay with your time, or you pay with your money, or most likely, both. The difference is that BoldTrail gives you leverage, better targeting, and a shorter road between new lead and real pipeline.

BoldTrail Lead Systems At A Glance

BoldTrail is the next generation version of kvCORE, a smart CRM and lead engine that eXp offers as one of its CRM choices. Inside the BoldTrail Marketplace, eXp agents can buy three main paid lead systems that plug straight into the BoldTrail Smart CRM. These BoldTrail lead programs are a simple way for eXp agents to add predictable real estate agent leads on top of their organic efforts.

• Smart Social Leads runs dynamic listing carousels on Facebook and Instagram that pull from your brokerage and MLS, retarget visitors, and drop paid buyer leads into your Smart CRM with the hashtag and source already tagged. 
• Leads 360 Buyer wraps Google PPC, Meta buyer ads, and a concierge follow up team called Success Assurance. It is a full top of funnel system for buyers who are earlier in the journey. 
• Nosy Neighbor is a listing farm in a box. It sends Just Listed and Just Sold postcards with QR codes, routes neighbors to a home value landing page, then pushes warm homeowners into BoldTrail as seller prospects. 

So, how do you work the leads you get?  NAR’s marketing guidance is clear. Online leads work when you combine consistent advertising with fast, structured follow up, not when you wait three days to call. BoldTrail exists to close that gap so you are not chasing spreadsheets and scrolling your phone to remember who you forgot.

Think of Boldtrail as choosing between three different factory lines for leads, instead of trying to assemble each one on your kitchen table.

Smart Social Leads For Buyer Focused eXp Agents

Smart Social Leads is BoldTrail’s Meta buyer ad program. It runs dynamic carousel ads of local listings on Facebook and Instagram, then retargets people who click or visit your site. Plans start around $250 per month and send new buyer leads straight into BoldTrail as tagged contacts with phone, email, and source already attached. I

Smart Social Leads focuses on one thing. Keep your database growing with fresh buyers every month. Inside Real Estate pulls listings from your brokerage first, then backfills with MLS data, and builds a rotating carousel of homes that match your chosen target areas. 

The platform spins up ten to fifteen ad variations at once so Meta’s algorithm can learn which copy and images convert best. That keeps your cost per lead in check and gives you more total contacts for the budget. Every lead captured through Facebook’s native form is pushed into BoldTrail with a buyer specific hashtag and lead source label. 

For eXp agents, Smart Social Leads is often the entry level paid option. It works best when you:

• Have clear follow up plans for new buyer registrations.
• Use BoldTrail Smart Campaigns for day one nurture, then add calls and texts. 
• Pair your paid ads with organic content so leads see you in more than one place.

Smart Social Leads is for the agent who understands that Facebook is already showing buyers houses, so it might as well be you showing the houses.

Leads 360 Buyer For eXp Agents

Leads 360 Buyer is BoldTrail’s bundled buyer lead system that combines Google PPC, Meta ads, and Success Assurance concierge follow up. Pricing ranges roughly from $450 to $1,100 dollars, depending on your market and budget. It is built for eXp agents who want a done with you buyer pipeline tied straight into BoldTrail. 

For an eXp agent who has more money than time, Leads 360 Buyer can be the “pay with dollars” option. You will still have to:

• Set a monthly budget you can commit to for at least six to twelve months.
• Accept that not every lead is ready now, most are mid to long term.
• Build tight systems inside BoldTrail for tasks, Smart Campaigns, and calls.

The upside is scale. One well run Leads 360 Buyer campaign can keep your BoldTrail dashboard full of new conversations so you are not stuck waiting on open house walk ins.

Leads 360 Buyer is for the agent who would rather needs lots of caffeine due to all the needed follow up than keep refreshing their email hoping a buyer magically appears.

Nosy Neighbor For Listing Focused eXp Agents

Nosy Neighbor is BoldTrail’s listing farm system that gives you exclusive rights to specific zip codes. Pricing starts around $749 per month per zip. The service attracts seller leads, then funnels those who respond into a home value landing page and your BoldTrail Smart CRM as seller prospects. 

Every listing attracts curious neighbors. Nosy Neighbor automates that curiosity instead of wasting it. When a property in your reserved zip code lists or sells, the system pulls MLS data, finds nearby homeowners through public records, and mails up to roughly 500 postcards per zip each month. 

Each postcard has your photo, branding, and a QR code. When a homeowner scans, they land on a branded page that asks them to guess the sale price, then invites them to request a free home value estimate. They must consent to follow up before their information pushes into BoldTrail. 

From there, BoldTrail assigns a seller Smart Campaign, market reports, and property alerts. Your job is to:

• Call quickly with a simple, human script.
• Offer a clear value hook, like a “List Power Analysis” instead of a vague CMA.
• Keep light touch follow up going for months, not days. 

Nosy Neighbor fits eXp agents who want listings, are willing to work a geographic farm, and like seeing a map full of dots that slowly turn into real conversations. It is also friendly for teams who want junior agents to handle nurtures while rainmakers take listing appointments.

Think of Nosy Neighbor as sending a polite spy into every mailbox so you can stop guessing which “nosy” homeowner is finally ready to talk.

What Agents Also Ask About BoldTrail Leads For eXp Realty

Do BoldTrail leads for eXp agents come with exclusivity?
Leads 360 Buyer and Smart Social Leads typically do not promise strict territory exclusivity, so other agents can also run campaigns in your area. Nosy Neighbor is different. It sells exclusive zip codes which makes its BoldTrail seller leads closer to a protected farm than a shared buyer pool. 

How long before BoldTrail paid leads start turning into closings?
With BoldTrail paid leads, you should plan for a six to twelve month horizon before you judge the program. Many internet leads have longer timelines, so your BoldTrail Smart Campaigns and calling habits matter as much as the source. Consistency, not one good month, is what turns BoldTrail leads into income. 

Which BoldTrail lead system is best for a new eXp agent?
New eXp agents on BoldTrail often start with Smart Social Leads, since the price point is lower and the focus is buyer leads that are easier to convert early. Nosy Neighbor and Leads 360 Buyer work better once you have scripts, time blocking, and a steady follow up rhythm dialed in. 

Do I still need other lead pillars if I am paying for BoldTrail leads?
Yes. NAR research keeps showing that the healthiest businesses blend online leads with sphere, referrals, and local marketing. BoldTrail leads should be one pillar, not the only pillar. When you join Smart Agent Alliance, we help you decide where BoldTrail fits in your bigger picture so it does not become your only plan.

Why This Matters Before You Join eXp Realty

To see how Boldtrail leads fit alongside Making It Rain eXp Realty PPC leads, Zoocasa, Revenos, and My Link My Leads, be sure to review our main eXp Realty leads pillar article. Boldtrail is one piece of a larger lead ecosystem, not a stand-alone silver bullet.

Here is what you get from Smart Agent Alliance:

1. Social Agent Academy Pro – 997 dollars per year value, included
   Modern social media and content training built with Mike Sherrard so you can layer organic attraction on top of your BoldTrail leads.
2. AI Agent Accelerator – 697 dollars value, included
   AI workflows, prompts, and templates that help you respond faster, write better follow up, and keep BoldTrail tasks from piling up.
3. Client Pipeline Accelerator – 2,497 dollars value, included
   Systems for building multiple lead pillars, so Leads 360 Buyer or Smart Social Leads become one channel, not your entire business.
4. Top Agent Live Masterminds – not for sale, included
   Weekly live calls with Smart Agent Alliance and Wolf Pack leaders where we break down what is working now with BoldTrail, Zoocasa, Revenos, and more. 
5. Done For You Passive Income System – 2,363 to 10,000 plus dollars per year, included
   Custom revenue share pages, webinars, one on one calls, and nurture campaigns so your lead gen effort also supports long term wealth, not just today’s buyers and sellers.
6. Brand New Agent Accelerator – 497 dollars value, included
   Onboarding checklists, scripts, and time blocking plans that show new agents exactly how to work BoldTrail leads while they are still learning the rest of the business.

✅ Total value: over 7,000 dollars per year, all free when you join Smart Agent Alliance as your eXp Realty sponsor. Full details live on our main sponsor page. 

You can read more about how we support experienced agents who join eXp on our pillar article for experienced agents, our deep dive on what eXp sponsors actually do, and our breakdown of the sponsor program rules, all live on Smart Agent Alliance. 

Frequently Asked Questions About BoldTrail And eXp