12 Reasons Why Brokerages Are Moving to eXp in 2025

Key Points:

• Risk Mitigation: eXp handles legal liabilities, contracts, and agent oversight, reducing broker stress.
• Cost/Time Savings: Eliminate office expenses; leverage eXp’s tech, global admin support, and Regus workspaces.
• Global Growth: Expand to 50 U.S. states and 24+ countries with no geographic limits.
• Exponential Earnings: 7-tier revenue share model + incentives (Boost/Thrive) for recruitment and retention.
• Passive Income Legacy: Retire with ongoing revenue share or will it to heirs.
• Flexible Branding/Teams: Keep your brand, choose team structures, and access tools for agent satisfaction (CRM, training, 80/20 split).

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Running an independent real estate brokerage used to feel like freedom. Until it didn’t. Many broker-owners feel like they’re running on caffeine and pure stress.

That’s exactly why brokerages are moving to eXp. Hundreds of independent real estate brokerages, teams, and solo broker-owners are ditching the old-school grind for something smarter: eXp Realty. And no, it’s not another franchise model where you’re “independent” in name only. eXp is the online real estate brokerage that gives you the freedom to run your own show—without the expense, legal risk, or endless back-office headaches.

This isn’t hype. It’s the reason you see so many glowing eXp Realty reviews and why eXp agents keep raving about their growth. You keep your team, your splits, and even your branding (if you want). But now you get to skip the expensive office lease and stop wearing so many broker hats. You’ll finally have time to grow beyond your zip code—whether that’s across state lines or around the world.

So if you’ve ever wondered why join eXp Realty, or why so many top real estate brokers in the USA are switching, you’re in the right place. This guide breaks down exactly why eXp is winning the virtual real estate brokerages game.  Ready to stop juggling a million hats and actually build your empire? Watch our youtube with this information or here’s your handy dandy index:

Joining eXp Realty

When you partner with eXp, you transition from broker-owner to an associate broker within a cloud-based, globe-trotting brokerage empire. The rewards are enormous. Let’s go through some:

Mitigate Risk – No More Liability

One of the biggest reasons why brokerages are moving to eXp is because they’re tired of being sued and having to spend time and money on legal issues”. And if you haven’t been sued, it’s the stress of potentially being sued.

In the changing world of NAR-related lawsuits, you’ll be pleased to say goodbye to the possibility of lawsuits because you’re no longer the legal fallback for your business or your agent’s actions.

The legal liability that used to loom over you like a storm cloud? It’s now outsourced to eXp’s robust brokerage operations and legal departments. Contracts, paperwork, agent oversight—it’s all handled.

With eXp, your time is freed up, your stress is reduced, your income increases, you gain a better work-life balance, and you have one BIG less thing to worry about at night. Your only job? Focus on growing your team and your business!

Save Money – Eliminate &/or Reduce Expenses

Diving into eXp Realty transforms the financial landscape for brokerages. Here’s the scoop on the next big reason why brokerages are moving to exp:

Goodbye Physical Offices, Hello Savings! Imagine cutting out the chunky costs of maintaining a physical office. That’s right, eXp’s cloud-based setup means you can ditch the bricks and mortar without ditching professionalism or productivity.

Hello, World of Regus! Need a professional setting for a client meeting or a quiet workspace? You and your agents gain complimentary access to Regus Office business lounges, boasting over 4000 locations worldwide. It’s the perfect blend of flexibility and functionality, and yes, it’s on the house.

Slash Those Overhead Expenses: Tired of the financial juggle with staffing, technology, and training? eXp flips the script with eXp World, our cloud-based operating system. It’s your virtual headquarters, where you can mingle with managing brokers, dive into live training sessions, and get support from a 2000-strong admin army.

And, hey, if you don’t want to figure out your savings, no worries. We at Smart Agent Alliance will gladly look at your operating expenses to see which ones can be added to eXp’s balance sheet instead of yours. Yep, you got it. We’ll do the math for you!

Save Time (& Money) by Operating More Efficiently

Here’s the third solid reason why brokerages are moving to eXp. Imagine a world where a $100 million employee force has your back. Yes, you read that right.

That’s because of those 2000+ brokers and staff that eXp provides who are ready to leap into action for all your agent support needs, including payment processing, accounting, tech support, marketing, state broker rooms, and more.

There will be no more contract reviews and questions. No more marketing or legal questions. No more training sessions. No more Fridays trapped in the office!

You can hang up those multiple hats you’ve been wearing and stop those 5-10-minute interruptions that eat into your precious time. Now you can focus on what matters, whether it’s doing more deals, growing your business, or basking in more time for leisure.

Here’s some more magic eXp brings to the table:

Training Extravaganza:

Over 50+ hours of live, juicy training every week by top-notch global experts. Did an agent miss a session? No problem; all sessions are recorded for on-demand viewing.

Lead Generation Galore:

eXp provides tons of lead gen tools and exclusive partnerships, serving up high-quality leads on a silver platter.

Transaction Wizardry:

Wave goodbye to paper chaos with a sleek, paperless transaction system. Manage transactions, breeze through checklists, and autofill those pesky forms with a click.

Easily Track Performance:

With eXp’s analytics and reporting tools, tracking is a breeze. eXp’s real-time monitoring of agent productivity provides accurate insights into how well your agents are doing and where they can up their game right now.

Sponsor Frosting on the Cake Value:

When you join an organized, value-packed sponsor team like the Wolf Pack, you gain even more training, coaching, resources, tools, and camaraderie for your agents. We’re a business magnet with the highest retention rate at eXp Realty.

Grow Your Business Globally

Now that you have extra time to build your business, eXp has the perfect far-reaching model to do that. Growing your business globally is the 4th reason why brokerages are moving to eXp.

Traditionally, growing a brokerage is tough going. Brokers are stuck with a finite, restricted market share. Expanding beyond your locale was a Herculean task.

But eXp flips that script. At eXp, you can attract agents in all 50 states and in over 24 markets around the world. We’re talking about spreading your business to agents in Canada, Puerto Rico, South Africa, the United Kingdom, New Zealand, India, Mexico, Australia, Germany, France, Italy, Portugal, and many more. Plus, you can be the force that opens up another country on eXp’s behalf!

So, why have a successful small brokerage when your team can expand exponentially to heights you never imagined? With eXp, the sky’s the limit. You can snag top talent from across the planet.

Plus, your global reach increases your opportunity to work with friends and family in different states and countries. That increases your work satisfaction!

Grow Exponentially

Ready to turbocharge your brokerage growth? eXp Realty’s agent attraction aka “revenue share” model will get your agents to increase your team like never before! This is the fifth reason why brokerages are moving to eXp. And, by the way, eXp’s revenue share is hands down the best revenue share program available!

eXp Realty grows exponentially because it hands all agents the most irresistible value proposition: recruit by sponsoring other agents to join eXp and earn a slice of the company’s revenue, as detailed in their official revenue share program. And here’s the kicker: this slice runs seven-tiers deep creating an exponentially growing Mount Everest of revenue for each agent.

In 2024, eXp Realty provided more than $200 million to agents for growing the company and with the introduction of REVenue Share 2.0, agents can now benefit from a more streamlined and lucrative compensation structure. This extra income is serious cash – life-changing for you and your agents. And, this bears repeating – the magical income is all from eXp’s company dollar, it doesn’t cost any agent a dime.

Additionally, you and your agents will find that recruiting at eXp is much easier given the huge value package. This includes stock awards, health insurance options, luxury and commercial divisions, eXp world metaverse, our private workplace group for questions and referrals, skyslope for easy transaction paperwork, kvCORE – a top robust industry CRM, ExpressOffers & OpenDoor for all cash purchases, Utility Connect for a free client white glove moving experience, and so much more.

And, because eXp is doing so well, they are always adding more features.  So, there will be more.  That’s why eXp is the most agent-centric brokerage in the world.

Bottom line, at eXp Realty you and your agents can thrive beyond your wildest dreams. With that, everyone succeeds. It’s a win-win for all.

Retire with an Income!

As a broker, you have three options to exit the real estate industry. You can sell your brokerage, dissolve your brokerage, or hire someone else to run it.

However, with eXp Realty, you get the best option. That’s because the brilliance of eXp’s revenue share model stretches far beyond the additional revenue share income stream. It’s a golden key to lasting financial independence, as you can keep it even after you retire! Earning when you retire is another reason why brokerages are moving to exp.

Provide for Loved Ones After You’re Gone

Yes, there’s another incredible advantage of eXp Realty’s revenue share income. That is, you can will your revenue share income to your loved ones so they can keep earning income even when you aren’t here to provide it. Now, that’s financial freedom sculpted for a lifetime and for a legacy of prosperity for those you hold dear. Seriously, where else can you get that?

Keep Your Brand If You Want

Got a brand that’s all you? Perfect! At eXp Realty, wave goodbye to the idea of shelving your unique brand identity. You’ve poured heart, soul, and a tidy sum into crafting your brand’s look and feel, and there’s no need to give that up when you join forces with eXp.

Still, if you’d prefer to use eXp Realty’s branding, eXp Realty provides clear branding guidelines to help. Using these guidelines ensures that every piece of content reflects the professionalism of eXp Realty.

Cultivate Happier Agents

eXp Realty is like stepping into a real estate utopia for you and your agents. And this is another huge reason why brokerages are moving to exp. Each agent at eXp Realty pays a mere $85 a month for loads of awesome tools and resources. Let’s break some of those down:

CRM and Technology:

Imagine a world where automated marketing campaigns, slick IDX websites, and lead-generation tools are the norm. Well, at eXp, that’s just Tuesday. Your agents will have everything they need to keep their pipeline full and flowing.

Agent Network:

Picture a vibrant community where you and your agents can mingle with over 89,000 peers. Thanks to Workplace and ethe eXp World metaverse, collaboration just hit a new level of cool.

Marketing:

Need a flyer? A listing template? Business cards that pop? eXp’s customizable templates mean your brand’s always on point and in the spotlight without breaking a sweat.

Wealth Building:

eXp isn’t just about selling homes; it’s about building empires. Your agents can tap into not one, not two, but three streams of income. From high industry splits for deals to stock awards to income through revenue share. We’re talking serious wealth-building mojo.

100% Payouts:

With eXp, your agents get a sweet 80/20 commission split with a low $16,000 annual cap. That cap is even lower for organized teams – more on that below. Earning 100% after capping will leave both you and your agents dancing for the rest of the year. Plus, when agents meet ICON status qualifications, they get their full cap back in company stock!

And eXp Realty offers even more than that list of benefits. Plus, what eXp brings to the table increases constantly.

Choose How to Operate – eXp Realty Team Organization

eXp Realty offers brokers the autonomy to shape their team operations to fit their vision within the framework of a few key guidelines and essential criteria.

A team at eXp includes a spearheading agent or team leader with one or more licensed agents working together under a collective team banner.

The cornerstone of this structure is the team agreement: a pact, carefully crafted and agreed upon by both the team leader and members. This written accord lays down the groundwork, ensuring every facet aligns with federal, state, and local regulations and eXp Realty’s policies.

Let’s unfold the nuances of the various team structures at eXp Realty, highlighting what sets each apart:

Self-Organized Team

A Team roster is required and provided to eXp. Caps are not reduced, but there’s no minimum referral percentage required to the team leader. Additionally, there’s no requirement for a formal Team Agreement besides a written referral on file with eXp.

Standard Team

A Team roster is required and provided to eXp. Caps are reduced to half ($8000) for team members. There’s a 25% minimum referral percentage required for team leaders for any Team member choosing the reduced cap option. A Team agreement is required in writing with eXp approval. Requires a minimum of $6 million or 30 closed transactions in the previous 12 months.

Mega Icon team leaders

It is the same as Standard Teams, except caps are reduced to a quarter ($4000) for team members, and it requires a minimum of $40 million and 175 closed transactions, with a minimum of 10 capping team members in the previous 12 months.

Take Advantage of Boost

Boost is a financial incentive program currently available to qualifying brokerages to boost your earnings. Yay! Designed specifically for independent brokerages like yours that are aiming for the stars! Here’s the scoop straight from the visionary leader of eXp, Glenn Sanford:

“Our mission is crystal clear: we’re on a quest to attract and hold onto the crème de la crème of agents. Boost is our secret weapon…[to] make the transition as smooth as butter.”

Bottom line: Through a fair calculation, eXp Realty will PAY your independent brokerage to move to eXp, and after you’re up and running for a year, eXp will provide you with another payment. Yep, it’s hard to beat this reason why brokerages are moving to eXp.

Here’s the rundown of what it takes to qualify for Boost:

• Cultural Symphony: Your brokerage needs to vibe with eXp’s culture, embodying a shared commitment to our values, growth aspirations, and vision.

• No Franchise Strings Attached: This gig is for only the independents out there, free from ties to non-independent franchises.

• The Magic Number: If you’ve got a battalion of over 50 agents and have been rocking the sales charts with a minimum of $100 million in sales volume in your home country over the last year, you’re in the right league.

• Plus, there’s some wiggle room here, so contact us as we may be able to work some magic if you’re close to some of these metrics but don’t completely meet them!

Take Advantage of Attraction Incentive Programs

Even if you don’t qualify for the Boost program, there are two other current programs to make you even happier to join eXp Realty. The following two programs make up another reason why brokerages are moving to exp.

eXp’s Accelerate Program

With eXp’s currently available Accelerate Program, when a new agent joins eXp Realty, they will automatically have 1 – 3 tiers of their revenue share income opened. That means it’s as if they had 10 front-line qualifying agents, even if they don’t. This will help you earn more, and your agents, too! To understand more details about how the revenue share program works, click here.

eXp’s Thrive Program

eXp Realty’s Thrive Program is similar to Boost, but it’s meant for teams, which all you smaller brokerages likely already have. Team leaders qualify for Thrive with just $40 million in production and 10-plus agents. Plus, like the Boost program, there’s some wiggle room here, so reach out to us to advocate for you!

Why Brokerages Are Moving to eXp Realty—and How Smart Agent Alliance Fits In

More independent brokerages and teams are moving to eXp Realty because its virtual brokerage model removes many of the traditional burdens of running a real estate company. Without franchise fees, office overhead, or geographic limits, broker-owners can focus on growing their businesses instead of managing day-to-day operations. eXp Realty allows teams to keep their branding, set their splits, and expand across state lines and internationally—all while reducing legal liability and administrative headaches.

For those looking to maximize these benefits, Smart Agent Alliance offers additional support and resources. As part of this sponsor team at eXp, agents and brokers gain access to systems designed to help them grow faster, including lead generation tools, agent attraction websites, customizable marketing templates, and weekly mastermind coaching. Together, eXp Realty and Smart Agent Alliance provide a scalable platform for brokerages that want to focus on expansion, agent development, and long-term sustainability.

You can learn more about eXp Realty and Smart Agent Alliance to see how they can support your business growth.

Frequently Asked Questions