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Brokerage Comparison

Real Estate Brokerage Reviews: 12 Firms Ranked in 2026

Karrie Hill
April 18, 2026
16 min read
Real Estate Brokerage Reviews: 12 Firms Ranked in 2026

Key Takeaway: Real estate brokerage reviews aggregate anonymous agent feedback from platforms such as Glassdoor and Reddit to document reported conditions at major brokerages. These reviews cover commission structures, training quality, technology, lead support, and workplace culture, and serve as a standardized reference for agents evaluating brokerage options.

TL;DR About Real Estate Brokerage Reviews

  • Anonymous reviews report unfiltered agent experiences.
  • Most brokerages do not supply agent leads.
  • Training quality varies significantly across brokerages.
  • Several brokerages carry high fee structures.
  • Luxury brokerages often report outdated technology.
  • eXp Realty holds the highest Glassdoor rating.
  • Smart Agent Alliance resources are available to eXp agents.

Real estate brokerage reviews are structured assessments of brokerage firms based on anonymous agent feedback from platforms such as Glassdoor and Reddit. They document agent-reported experiences with commission structures, training, technology, lead support, and workplace culture.

A common assumption is that higher brand recognition corresponds to better agent support. Agent review data does not consistently support this correlation.

This article explains how real estate brokerage reviews fit into the broader Smart Agent Alliance brokerage comparison resources agents use to research and compare brokerages.

The following sections rank 12 major real estate brokerages using agent-reported Glassdoor ratings, covering reported advantages, recurring concerns, and fee structures for each firm:

Brokerage Selection: Factors Beyond Commission Splits

Selecting a brokerage involves evaluating multiple structural factors beyond commission splits and promotional materials. Key factors include stock incentive programs, lead generation systems, mentorship availability, training program quality, and management responsiveness.

Agents should assess how each factor aligns with their business development stage and operational requirements before making a selection. For a full explanation of brokerage interview questions, see our Top 17 Brokerage Interview Questions post.

Ranking Criteria: Anonymous Agent Feedback Methodology

At-a-Glance Agent Satisfaction Matrix

Twelve brokerages ranked by agent-facing signals: Glassdoor rating, review volume, Best Places to Work appearances, and 2020-2026 agent-count trajectory.

BrokerageGlassdoorReviewsGlassdoor Top 100Agent Count (YE 2025)Growth 2020-2026
Fathom Realty4.6364None~14,800~+250%
The Real Brokerage4.5156None (too small historically)33,200++2,150%
eXp Realty4.43,1412018-2025 (8 consecutive)83,060+101%
Sotheby’s International Realty4.4440None confirmed~26,200+8%
Keller Williams4.36,7822017-2026 (10 consecutive)~165,000-6%
Berkshire Hathaway HomeServices4.3532None confirmed44,000-50,000Flat to -15%
Compass4.3 (agents 4.5)1,650+None confirmed21,190 principal agents+158% (acq.-driven)
RE/MAX4.13,0702022, 2024, 2025148,660+8% global; -4.6% US/Canada
Coldwell Banker4.02,811None confirmed~95,000+1%
Century 213.91,111None confirmed~125,000-14%
LPT Realty3.5 (agent: 4.6)70 (24 agent)None (founded 2022)15,000-22,000N/A (founded 2022)
Redfin3.5 (agent: 2.8)1,656None confirmed~2,300 lead agents (W-2)+15%

Brokerage ratings in this analysis are sourced from anonymous agent reviews on Glassdoor and Reddit. Glassdoor’s official rating system provides the primary ranking basis, offering a standardized score across all brokerages reviewed. Reddit reviews supplement Glassdoor data with additional qualitative feedback.

Each entry covers reported advantages, recurring concerns, and fee structure observations drawn from anonymous agent reviews. Recurring concerns provide more differentiated information for evaluation.

Learn about brokerage profitability rankings here.

Redfin: Agent Ratings and Reported Experience

Redfin holds a 3.5 Glassdoor rating, with 58% of agents indicating they would recommend it to a colleague and 73% approving of the CEO. This places Redfin last among the 12 brokerages in this analysis.

Redfin operates on a salaried model, distinct from commission-only brokerages. Agents receive a base salary, benefits, and a team-based structure. Reviews highlight a collaborative culture, responsive management, flexible scheduling, and a base salary with benefits as structural features.

Reported Concern: Income Cap The commission structure is capped. Agents report that income potential is limited relative to commission-only brokerages.

Reported Concern: Schedule Demands Reviews report significant schedule demands, including consistent weekend availability. Work-life balance is cited as a recurring challenge.

Reported Concern: Limited Advancement Opportunities Agents report limited internal advancement pathways within the company structure.

Reported Concern: Client Volume The structured lead system assigns client volume that agents report as difficult to manage at consistent quality. Burnout is cited under high-volume conditions.

Reported Concern: Technology Usability Agents report that the CRM and internal systems are difficult to navigate. Frequent updates are described as disruptive rather than improving.

Douglas Elliman: Agent Ratings and Reported Experience

Douglas Elliman holds a 3.8 Glassdoor rating, with 61% of agents indicating they would recommend it to a colleague and 72% approving of the CEO.

Agents cite brand prestige, training, and a collaborative office culture. The brokerage’s long-standing presence in luxury markets provides market recognition. The brokerage is noted as a potential entry point for agents seeking exposure to high-end markets.

Reported Concern: Commission Structure Douglas Elliman operates as a commission-only brokerage. Agents report high splits and monthly fees that present a challenge for agents not producing at high volume.

Reported Concern: Competitive Environment Office culture is reported as variable, with some locations reflecting competitive or hierarchical dynamics. Newer agents report limited support in performance-driven environments.

Reported Concern: Inconsistent Management Support Management quality is reported as variable by location. Agents who do not proactively seek support report receiving limited guidance.

Reported Concern: Technology Limitations Technology platforms are described as outdated or non-intuitive. Multiple systems are reported as disconnected, with limited streamlining across tools.

Reported Concern: Communication Inconsistency Reviews reference inconsistent internal communication and office dynamics that affect productivity in some locations.

Compass: Agent Ratings and Reported Experience

Compass holds a 3.9 Glassdoor rating from over 2,000 agent reviews with 70% of agents indicating they would recommend it to a colleague and 75% approving of the CEO.

Agents report positive experiences with the technology platform, collaborative culture, and brand recognition in luxury markets. Leadership and support also receive positive feedback in reviews.

Reported Concern: Commission Structure Agent reviews identify high monthly fees, complex commission structures, and per-transaction costs. These reduce net income particularly for agents not closing at consistent volume.

Reported Concern: Limited Company-Generated Leads Company-generated lead support is reported as limited. Multiple reviews note that agents are expected to source their own business.

Reported Concern: Competitive Environment Reviews describe a high-pressure, competitive environment with limited work-life balance reported across multiple markets.

Reported Concern: Team-Dependent Structure The brokerage’s model is reported as heavily team-oriented. Solo agents report difficulty gaining traction and limited management engagement outside of team structures.

Reported Concern: Office Culture Agents report an impersonal office culture in several markets, with limited engagement from senior leadership.

The Agency: Agent Ratings and Reported Experience

The Agency holds a 4.0 Glassdoor rating, with 74% of agents indicating they would recommend it to a colleague and 79% approving of the CEO.

Agents report solid CRM tools, marketing support, and a culture described as collegial and team-oriented. Established producers report strong brand support and operational flexibility.

Reported Concern: High-Pressure Environment Reviews describe significant performance pressure, with competitive market conditions identified as a primary driver.

Reported Concern: Management Inconsistency Agents report variable management quality, inconsistent communication, and uneven lead distribution practices across offices.

Reported Concern: Limited Company-Generated Leads Reviews consistently note limited lead quality and quantity. Agents report independent business development as the primary sourcing method.

Reported Concern: Turnover and Internal Instability Reviews reference high agent and team turnover, inconsistent internal systems, and reported structural instability behind the brand’s external presentation.

Century 21: Agent Ratings and Reported Experience

Century 21 holds a 4.1 Glassdoor rating, with 74% of agents indicating they would recommend it to a colleague and 89% approving of the CEO.

Newer agents cite training, support, and a collaborative onboarding environment as reported advantages. Brand recognition remains strong in many markets, and the brokerage provides a structured entry experience.

Reported Concern: Commission Structure and Fees Agents report steep commission splits, particularly for lower-producing agents. Franchise fee levels are also identified as a recurring concern.

Reported Concern: Technology Technology platforms are described as functional but dated. Agents note multiple login systems, slow support, and limited modernization relative to newer brokerages.

Reported Concern: Limited Company-Generated Leads Company-generated leads are not consistently available outside of high-volume offices or team structures.

Reported Concern: Schedule Demands Workload and weekend schedule demands are identified as significant in agent reviews.

Sotheby’s: Agent Ratings and Reported Experience

Sotheby’s holds a 4.1 Glassdoor rating, with 72% of agents indicating they would recommend it to a colleague and 81% approving of the CEO.

Agents cite global brand recognition, access to luxury market clients, a collaborative culture, and flexible scheduling. These advantages are most frequently reported by agents already operating in luxury markets.

Reported Concern: Fee Structure Agents identify steep commission splits and royalty fees, including a reported 6% branding fee and E&O fees, as significant cost factors.

Reported Concern: Competitive Market Conditions The competitive field is reported as particularly challenging for agents without an established client base or available lead support.

Reported Concern: Self-Directed Business Development Independent business development is required. Minimal direct lead support is provided, and agents are expected to arrive with or independently build their own client base.

Reported Concern: Administrative and Technology Challenges Internal platforms are reported as inconsistent. Reviews reference multiple systems and coordination inefficiencies affecting day-to-day operations.

RE/MAX: Agent Ratings and Reported Experience

RE/MAX holds a 4.1 Glassdoor rating, with 78% of agents indicating they would recommend it to a colleague and 82% approving of the CEO.

Agents report scheduling flexibility, strong brand recognition, and training resources. The commission structure is reported as favorable for high-producing agents who generate their own business independently.

Reported Concern: Desk Fees Agent reviews identify significant desk fees, particularly at higher-tier plan levels. Combined fees and splits are reported as a financial challenge for lower-producing agents.

Reported Concern: Market Variability Agent outcomes are reported as variable by geography and local market conditions. Franchise experiences differ significantly across offices.

Reported Concern: Support for New Agents Reviews indicate limited lead support and onboarding resources for new agents, with independent business development required from the start.

Reported Concern: Technology Following a transition to kvCORE, agents continue to report usability concerns and request improved CRM functionality.

Corcoran: Agent Ratings and Reported Experience

Corcoran holds a 4.2 Glassdoor rating, with 71% of agents indicating they would recommend it to a colleague and 96% approving of the CEO.

Agents cite training quality, brand recognition, and a collaborative work culture as reported advantages. The brokerage is noted as a structured entry point for agents targeting high-end markets.

Reported Concern: Commission Splits and Fees Agents consistently identify high commission splits and fees as a significant cost burden.

Reported Concern: Decline in Ongoing Support Initial onboarding support receives positive feedback. Agents report a reduction in support availability once the onboarding period concludes.

Reported Concern: Technology Limitations Technology platforms are described as outdated or slow to evolve, inconsistent with the brokerage’s luxury market positioning.

Reported Concern: Self-Directed Environment The competitive environment is noted as challenging for newer agents who require structured, ongoing operational support.

Coldwell Banker: Agent Ratings and Reported Experience

Coldwell Banker holds a 4.2 Glassdoor rating, with 77% of agents indicating they would recommend it to a colleague and 78% approving of the CEO. The brokerage has appeared on the Best Places to Work list in both 2022 and 2023.

Agents report strong training, particularly for newer agents, alongside established brand recognition, marketing tools, and flexible scheduling. Office culture is consistently described as supportive and collaborative.

Reported Concern: Fee Structure Agents report high desk fees and commission splits that do not scale proportionally for lower-producing agents.

Reported Concern: Lead Support Lead provision is reported as inconsistent. Agents without an established lead system report limited company-generated support.

Reported Concern: Schedule Demands Agents report that workload and schedule demands are significant, with work-life balance cited as difficult to maintain.

Reported Concern: Independent Business Development Agent reviews indicate that proactive, self-directed business development is required for consistent production.

Keller Williams: Agent Ratings and Reported Experience

Keller Williams holds a 4.3 Glassdoor rating, with 85% of agents indicating they would recommend it to a colleague and 93% approving of the CEO. The brokerage has appeared on the Best Places to Work list for eight consecutive years and received consistent recognition for agent support programs.

Agents consistently cite top-tier training, supportive leadership, and flexible scheduling. The brokerage is frequently cited by newer agents as providing structured training before independent operation. A strong mentorship culture is also noted.

Reported Concern: Fee Structure Agents identify caps and monthly fees as a cumulative cost challenge, particularly for agents not closing at consistent volume.

Reported Concern: Limited Company-Generated Leads Company-generated leads are not a standard feature. Independent business development is required from the start of an agent’s tenure.

Reported Concern: Variable Office Culture Office culture is reported as variable by location. Some offices are described as collaborative; others reflect competitive dynamics or cultural inconsistency.

Berkshire Hathaway: Agent Ratings and Reported Experience

Berkshire Hathaway holds a 4.3 Glassdoor rating, with 80% of agents indicating they would recommend it to a colleague and 99% approving of the CEO.

Agents cite strong training, brand recognition, and an extensive resource library. The brokerage is noted as accessible to both newer agents seeking structure and experienced agents in continuing development.

Reported Concern: Fee Structure and Commission Splits Agents identify high commission splits and additional fees associated with franchise structure as a recurring cost factor.

Reported Concern: Decline in Ongoing Support Support quality is reported as strong during onboarding. Agents report decreased support availability after the initial period.

Reported Concern: Tool Fragmentation Tools and platforms are distributed across multiple systems. Agents report difficulty navigating the full toolkit efficiently.

Reported Concern: Competitive Culture Reviews reference hierarchical dynamics and inconsistent inclusion practices in some office environments.

eXp Realty: Agent Ratings and Reported Experience

eXp Realty holds a 4.4 Glassdoor rating, with 87% of agents recommending it and 92% approving of the CEO. The brokerage has appeared on the Best Places to Work list for eight consecutive years, ranking seventh in 2025. eXp Realty holds the highest Glassdoor rating among the 12 brokerages in this analysis.

Agent reviews report flexibility, training, technology tools, community support, and access to revenue share programs. Agents also report an extensive resource library, mentorship options, a collaborative culture, and access to stock incentive programs.

Revenue share is a compensation program through which eXp agents receive a portion of company-generated revenue based on agents they have introduced to the brokerage. For a full explanation, see: [PENDING — internal link to (eXp Revenue Share post)]

Reported Concern: Virtual Model Agents who prefer in-person office environments may require adjustment to eXp’s virtual model. Free coworking office access is available for agents who prefer a physical workspace.

Reported Concern: Self-Directed Model Requirements eXp Realty operates on a self-directed model. Agents who require high levels of direct management oversight may find the environment less suited to their needs. Training resources are extensive but agent-driven.

Reported Concern: Mentorship Quality Variability Mentorship quality has been reported as variable. The mentorship program is reported as improving, and mentor changes are available if needed.

Reported Concern: Technology Volume and Usability Extensive technology is available. Not all tools receive positive reviews. kvCORE receives the most reported concerns regarding usability and functionality.

What Agents Also Ask About Brokerage Reviews

How are Glassdoor brokerage ratings calculated?

Glassdoor ratings are submitted anonymously by current and former employees on a five-star scale, along with a recommendation indicator and CEO approval rating. Aggregate scores reflect the average of all submitted reviews. Glassdoor does not independently verify employment status prior to submission.

Do brokerage reviews reflect current company conditions?

Anonymous review platforms accumulate feedback across multiple time periods. More recent submissions may reflect current conditions more accurately than older entries. Ratings can shift as brokerage policies, leadership, or market conditions change over time.

What is the difference between a Glassdoor rating and a recommendation rate?

The Glassdoor rating reflects overall satisfaction on a five-star scale. The recommendation rate reflects the percentage of reviewers who would recommend the brokerage to a colleague. These two measures can diverge; both are used in this analysis where brokerages are tied on rating.

Is a higher Glassdoor rating always better for a given agent?

A higher Glassdoor rating reflects broader reported satisfaction among current and former agents. It does not indicate suitability for every agent profile. Agents should review specific concern categories relevant to their business development stage and operational requirements.

Why This Matters

Anonymous agent review data standardizes brokerage evaluation independent of promotional materials. When agents join eXp, they receive the same core eXp brokerage platform, including compliance, compensation, and access to company divisions. What differs is the eXp sponsor ecosystem an agent aligns with.

The sponsor an agent selects shapes which tools, training, and attraction systems they have access to, if any, including the brokerage comparison and review resources available through their sponsor team. Agents evaluating brokerages should treat the brokerage platform data and sponsor resources as separate factors in their decision.

Frequently Asked Questions

What is the best real estate brokerage for new agents?

Selecting a brokerage as a new agent involves evaluating training quality, mentorship availability, and fee structures against expected early-stage income. Anonymous agent review platforms provide comparative data on how each brokerage supports agents during the initial production period.

Are real estate brokerage reviews reliable?

Real estate brokerage reviews are most reliable when sourced from anonymous platforms such as Glassdoor and Reddit. These platforms document agent-reported experiences with culture, support structures, fee practices, and working conditions without employer mediation.

What should I look for in a real estate brokerage?

Agents evaluating brokerages should assess commission structures, technology platforms, training and mentorship quality, lead support availability, and fee structures beyond headline split percentages. Culture and management responsiveness are also frequently cited factors in agent review data.

Why do agents leave big-name real estate brokerages?

Agents most frequently report leaving due to high fee structures, inconsistent support, limited lead provision, and technology that does not meet operational expectations. Brand prestige and reported agent conditions do not consistently correspond.

Do all real estate brokerages provide leads?

Most real estate brokerages do not provide company-generated leads as a standard offering. Some brokerages provide tools to support agents in generating their own leads. Agents should clarify lead provision policies and availability during the brokerage evaluation process.

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Karrie Hill

Karrie Hill

Co-Founder, Smart Agent Alliance

UC Berkeley Law (top 5%). Built a six-figure real estate business in her first full year without cold calling or door knocking, now coaching other agents to greater success.

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