Real Estate Brokerage Reviews You Can Actually Trust

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Brokerage Comparison

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Updated: Apr 1, 2025

Key Points:

  • Anonymous agent reviews > brand hypeย โ€“ Skip the PR spin; Glassdoor/Reddit tell the real story.
  • High fees & splits bleed profitsย โ€“ Compass, Corcoran, and Sothebyโ€™s charge luxury prices for basic support.
  • Leads? Youโ€™re on your ownย โ€“ Most brokerages (RE/MAX, The Agency) offer tools, not clients.
  • Training โ‰  consistentย โ€“ Keller Williams excels; others leave you Googling “how to real estate.”
  • “Luxury” = steep costsย โ€“ Prestige (Sothebyโ€™s, Douglas Elliman) hides fees, competition, and outdated tech.
  • Work-life balance is a mythย โ€“ Redfinโ€™s salary = burnout; Compass demands hustle 24/7.
  • Top pick: eXp Realtyย โ€“ 4.5 stars, 92% agent approval, low fees, virtual tools, revenue share.
  • Skip the grind: Smart Agent Allianceย โ€“ Pre-built lead gen, mentorship, marketing systems.

You know how Amazon lets you filter out the junk with reviews from real people? Yeah, weโ€™re doing thatโ€”except this time, itโ€™s not for air fryers or phone chargers. Itโ€™s for top real estate companies.

Weโ€™ve pulled together legit real estate brokerage reviews from agents whoโ€™ve actually worked at these firms. No marketing spin. No recruiter scripts. Just real talk from the insideโ€”like having a brutally honest friend at every brokerage whoโ€™s more into truth bombs than team meetings.

Whether youโ€™re hunting for the best real estate brokerage for new agents, curious about what is the most successful real estate company, or just trying to avoid signing on with the next Blockbuster-in-a-suit, this list has you covered. We did the research so you donโ€™t have to. Hereโ€™s your handy dandy index:

Choosing the Right Brokerage: Itโ€™s Not Just About the Splits

Picking a brokerage isnโ€™t about who has the flashiest promo video. Itโ€™s about finding a company that wonโ€™t leave you broke, burned out, or buried under empty promises.

Real Estate Brokerage Reviews You Can Actually Trust, Choosing the Right Brokerage Itโ€™s Not Just About the Splits

Sure, youโ€™ll compare commission splits, fees, and how the tech stacks up. Something you can easily do with our brokerage comparison tool. But donโ€™t stop there. The real differentiators? Things like stock incentives, lead systems, mentorship, training that doesnโ€™t suck, and whether someone actually answers when you need support. Spoiler alert: not all of the top real estate brokerage companies deliver on those.

Want to know what questions to ask before making a move? Check out our blog, Top 17 Brokerage Interview Questions to Ask Before Choosing.

Ranking Criteria: Real Talk from Agents Who Donโ€™t Sugarcoat

Letโ€™s be honestโ€”every brokerage has a glossy pitch deck. Thatโ€™s why we went straight to the agents whoโ€™ve actually worked there and donโ€™t have a script to follow.

We pulled anonymous agent reviews from Glassdoor and Reddit, where people tell it like it is. These platforms offer a look behind the curtainโ€”no filters, no fear of getting cut from the company holiday party.

We used Glassdoorโ€™s official rating system to rank the firms, so weโ€™re not just winging it here. Whether youโ€™re comparing the top 10 brokerage firms or checking out the eXp Realty reviews for new agents, this is the context youโ€™ve been missing.

Now letโ€™s talk about the prosโ€ฆ briefly. โ€œGreat flexibility,โ€ โ€œcool tech,โ€ โ€œsupportive cultureโ€โ€”yeah, those show up everywhere. What matters more? The cons. The deal-breakers. The things people donโ€™t say out loud during onboarding.

Real Estate Brokerage Reviews You Can Actually Trust, Ranking Criteria Real Talk from Agents Who Donโ€™t Sugarcoat

Because when it comes to real estate agent reviews, the one-star bombs often tell you way more than five-star fluff ever could. And if you’re sizing up the top real estate brokerages in the US, you need to know what could go wrong before you sign anything. While reviews reach into the past, know that brokerage profitability matters too because that is likely to define your future. So donโ€™t miss our blog all about what are the top real estate companies by profitability.

Insider Feedback on 12 Top Brokerages: From Worst to First

Time to separate the hype from the helpful. We’re ranking 12 major real estate brokerage companies based on what actually mattersโ€”real estate brokerage reviews from agents whoโ€™ve worked there lived it, and left anonymous feedback without sugarcoating a thing.

These are unfiltered real estate agent reviews, covering the real pros, the ugly cons, and whether theyโ€™d actually recommend their brokerage to a friend. If two companies tied in rating, we broke the tie based on that โ€œwould-you-recommendโ€ factor.

Trying to figure out which of the top real estate brokers in the USA are legit and which are just running on reputation? Youโ€™re about to find out.

Compass โ€“ Fancy Tech & Friendly Vibes

Compass Realty Logo

Compass pulls a 3.7 rating from over 2,000 real estate brokerage reviews, with 60% of agents saying theyโ€™d recommend it and 67% approving of the CEO. Solid, but not groundbreaking. Thatโ€™s a dead-last agent ranking!

Agents consistently praise the tech, culture, and brand recognitionโ€”especially in luxury markets. The tools are sleek, the vibe is collaborative, and the Compass name does some heavy lifting with clients. Leadership and support also get a thumbs up, and agents like the freedom to manage their own schedules (although that exists at pretty much every brokerage).

But before you get too cozy, hereโ€™s the part that doesnโ€™t show up on Glassdoor: Compass is the least profitable brokerage among all publicly traded firms. Yepโ€”again, dead last. We break down the earnings disaster in our blog on brokerage profitability, but spoiler: even the branding canโ€™t cover that kind of red ink.

The Compass Cons: When the Aesthetic Doesnโ€™t Pay the Bills

Now for the part that really matters: the stuff agents complain about when no one from management is listening. Compass may get points for polish, but the real estate agent reviews make it clearโ€”there are cracks behind the clean branding.

Hereโ€™s whatโ€™s consistently rubbing agents the wrong way:

  • High Fees and Rough Commission Splits
    • Compass isnโ€™t cheap to hang your license. Agents frequently mention hefty monthly fees, confusing commission structures, and extra per-transaction costs that add up fastโ€”especially for those not consistently closing deals. One agent put it bluntly: โ€œLow split, then another 3% per deal? Thatโ€™s annoying.โ€
  • No Leads, No Problem? Actuallyโ€ฆ Itโ€™s a Problem.
    • The brokerage may provide sleek tools, but the leads? Not so much. Reviews repeatedly call out the complete lack of company-generated business. Several agents said flat-out: โ€œThey donโ€™t provide leads.โ€
  • High Pressure, Low Warm Fuzzies
    • Many reviews describe Compass as competitive and cutthroatโ€”fine if you thrive on 24/7 hustle, less ideal if you were hoping for work-life balance. One agent described it as, โ€œJust like every other brokerage that swears theyโ€™re the best.โ€
  • Team or Bust
    • Compass leans heavily on a team-based structure, which can leave solo agents feeling lost in the shuffle. Multiple reviews say that without a team, itโ€™s hard to gain tractionโ€”and support from management feels nonexistent unless you’re already producing.
  • Corporate Vibes, Minus the Warmth
    • Despite the โ€œcoolโ€ aesthetic, several agents described the office culture as cold and corporate. Thereโ€™s a sense that higher-ups stay distant and agents can easily feel like just another headcount. One review summed it up: โ€œBig company, low commissionโ€”get lost in the crowd.โ€

So while Compass earns its spot among the top real estate brokerage companies by name recognition and flash, the agent reviews suggest a different story: great surface-level shine, but some serious internal growing pains. If youโ€™re not already a top producer with a team, the costs might just outweigh the perks.

Redfin โ€“ Structure, Salary, and a Side of Burnout

Redfin Logo

Redfin earns a 3.6 rating with 65% of agents recommending it to a friend and 79% approving of the CEO.

Redfinโ€™s model is different from most of the top real estate brokerage companies. Itโ€™s not your typical 1099 commission-only gig. Agents often receive a base salary, benefits, and enjoy a collaborative team culture, making it feel more like a W-2 job with corporate perks.  Agents who like structure and teamwork tend to feel at home at Redfin. Reviews frequently highlight a collaborative culture, supportive coworkers, and management that doesnโ€™t ghost you when things get tough. The ability to work from home, enjoy a flexible(ish) schedule, and earn a base salary with benefits gives it a corporate vibeโ€”but in a way that some agents actually appreciate. And while the tech can be a lot, agents do give Redfin props for keeping things organized and efficientโ€”at least when itโ€™s working.

It sounds like a dream setupโ€”until you scroll past the star ratings and into the actual complaints.

The Redfin Cons: Salary Stability Comes at a Cost

If Redfin feels more like a corporate job, thatโ€™s becauseโ€ฆ it kind of is. And the real estate agent reviews make it clear that stability often comes with strings.

  • Commission Caps & Pay Frustration
    • Many agents say the income potential just doesnโ€™t cut it. While the base salary is nice for consistency, the commission structure is limited, and some agents feel theyโ€™re leaving money on the table compared to more traditional brokerages.
  • Weekend Burnout Is Real
    • Agents love the โ€œflexibilityโ€โ€”until they realize it includes working most weekends and juggling a non-stop client load. Reviews call out a lack of real work-life balance due to the heavy volume and rigid expectations.
  • Clogged Career Paths
    • Looking to move up? Not so fast. Many agents feel like they hit a ceiling quickly, with few opportunities to advance or grow inside the company.
  • Too Many Clients, Too Little Time
    • That structured lead system? It can flood agents with more customers than they can handle, leading to burnout and customer service fatigue. As one review put it: โ€œGreat place to start, exhausting to maintain.โ€
  • Technology Overwhelm
    • Yes, Redfin has techโ€”but some agents say it’s overkill. The systems are clunky, CRMs could be better, and the constant updates can be more frustrating than helpful.

So if youโ€™re someone who likes structure, salary, and teamwork, Redfin could feel like the best real estate brokerage for your needs. But if you’re after uncapped income, flexible growth, and control over your schedule, you may want to read between the linesโ€”because these real estate reviews show that consistency comes at a cost.

Douglas Elliman โ€“ Prestige, Perks, and a Few Cracks in the Foundation

Douglas Elliman Logo

Douglas Elliman pulls a 3.8 with 67% of agents saying theyโ€™d recommend it to a friend, and a solid 88% CEO approval rating.

Agents rave about the brand prestige, strong training and support, and an office culture that leans collaborative. The companyโ€™s long-standing presence in luxury markets brings a level of clout that newer brokerages canโ€™t fake. Add in a flexible schedule, a stash of resources, and seasoned leadership (depending on the office), and Douglas Elliman has its perksโ€”especially if youโ€™re newer and want exposure in high-end real estate.

The Douglas Elliman Cons: Fancy Brand, Familiar Problems

As far as top real estate brokerage companies go, Douglas Elliman gets respectโ€”but not without its share of classic big-brokerage baggage.

  • Commission-Only Pay (and Itโ€™s Not Cheap to Stay)
    • Like many traditional brokerages, Elliman is 100% commission-basedโ€”so you eat what you kill. Agents also say the splits and monthly fees are steep, making it tough to get ahead unless youโ€™re already producing at a high level. โ€œThereโ€™s a price to pay for the resources,โ€ one review noted.
  • Competitive & Hierarchical Vibes
    • Some offices feel like a team, others feel like high schoolโ€”complete with cliques and top-producer favoritism. Itโ€™s a sink-or-swim environment where newer agents can easily feel sidelined.
  • Support Isnโ€™t Always Consistent
    • Support varies widely by office and manager. While some managers are all-in, others are checked outโ€”and if you donโ€™t speak up or push for help, you may be left to figure it all out on your own.
  • Outdated Tech and Clunky Tools
    • Despite the brokerageโ€™s luxury positioning, the technology doesnโ€™t always match. Several agents called it outdated or non-intuitive, with too many disconnected systems and not enough streamlining.
  • Communication Gaps from the Top Down
    • While some managers are praised, others leave agents feeling ignored. Reviews mention inconsistent support, unclear expectations, and office politics that get in the way of productivity.

Bottom line? Douglas Elliman may be one of the top real estate brokers in the USA, but agents want the backend to match the brand. If youโ€™re an experienced agent with a strong book of business and a taste for prestige, it could be a solid fit. But if youโ€™re looking for hand-holding or innovation, donโ€™t let the name fool youโ€”itโ€™s not always as polished behind the scenes.

The Agency โ€“ Luxury Cool, But Bring Your Own Leads (and Maybe a Therapist)

The Agency Logo

The Agency scores a strong 4.0 and the agent sentiment is sort of glowingโ€”71% would recommend it to a friend, and 82% approve of the CEO.

The vibe here is sleek and supportive. Agents call out the collegial environment, solid CRM tools, marketing support, and a culture that feels more “work fam” than “corporate cult.” You get freedom and flexibility to build your business how you wantโ€”and if youโ€™re already good at sales, this place can make you look (and feel) like a rockstar.

The Agency Cons: Great Vibe, but Youโ€™d Better Be Scrappy

Even with the fancy logo and good vibes, The Agency isnโ€™t immune to the same issues that show up in real estate agent reviews across the board.

  • High Stress and Cutthroat Competition
    • Several reviews paint the job as a 24/7 hustle, with one calling it โ€œvery stressfulโ€โ€”not because of clients, but because of the pressure to constantly perform in a saturated market.
  • Management Drama and Favoritism
    • Not every manager is a team player. Some agents complain about poor communication, rude leadership, and even shady lead distribution, which feels more like Hunger Games than high-end real estate.
  • Quality Leads? Not Really a Thing Here
    • Multiple reviews say leads are sparseโ€”and when they do come, theyโ€™re low-budget rentals or dead-end deals. Agents feel like theyโ€™re stuck sourcing their own business, which kind of defeats the purpose of having “support.”
  • Turnover and Team Instability
    • Behind the polished brand, thereโ€™s high turnover, inconsistent systems, and what sounds like some internal shakeups. Great culture only goes so far if you’re constantly rebuilding teams or training new managers.

So, is The Agency one of the best real estate brokerages for high-performing agents who want a luxury brand behind them? Possiblyโ€”if youโ€™re self-motivated, already have a pipeline, and donโ€™t mind dodging the occasional internal chaos. But if youโ€™re looking for hand-delivered leads and a team thatโ€™s got your back 24/7โ€ฆ the reviews say you might be chasing a dream, not a done deal.

Century 21 โ€“ Family Vibes, Franchise Fees, and a Familiar Story

Century 21 Realty Logo

Century 21 pulls in a solid 4.1 rating with 74% of agents saying theyโ€™d recommend it to a friend and a whopping 89% CEO approval rating.

New agents especially shout out the training, support, and family-style culture. The vibe? Welcoming. The systems? Robust. The brand recognition? Still strong in a lot of markets. If youโ€™re looking for a brokerage that feels like a good first step into real estateโ€”with some hand-holding and a flexible scheduleโ€”Century 21 delivers a solid starting point.

The Century 21 Cons: Big Name, Big Splits, and Some Outdated Baggage

Century 21 might bring the warm fuzzies, but it also brings the usual old-school brokerage problems. And the real estate agent reviews donโ€™t hold back.

  • High Fees and Splits
    • Agents say the commission splits are steep, especially early onโ€”and some question why theyโ€™re still paying franchise fees like itโ€™s 2004. One agent even called it โ€œexpensive, but worth itโ€โ€”which doesnโ€™t exactly scream scalable.
  • Tech Thatโ€™s Trying Its Best
    • The tools and backend systems are there, but agents say they feel clunky or outdated. Too many logins, slow support, and not enough tech-savviness compared to more modern brokerages.
  • Leads? Youโ€™re on Your Own.
    • Unless youโ€™re on a team or in a high-volume office, donโ€™t expect leads to rain from the sky. Several agents noted the lack of company-generated businessโ€”and a need for more long-term support in building client pipelines.
  • Work-Life Balance? Depends on Your Definition
    • Real estate is demanding, sureโ€”but agents here say the workload and weekend grind can make balance feel impossible. If you want your nights and weekends off, you might want to rethink.

So is Century 21 good for you? It depends. If you want structure, mentorship, and a company that still values relationship-building over buzzwords, it might be a good launchpad. But if youโ€™re looking for modern tools, better splits, and lead generation support – legacy doesnโ€™t always mean leverage.

Coldwell Banker โ€“ Big Brand, Big Toolsโ€ฆ Bring Your Own Patience

Coldwell Banker Logo

Coldwell Banker scores a shiny 4.1 stars with 78% saying theyโ€™d recommend it to a friend and 86% giving the CEO a thumbs-up. Itโ€™s also been listed as a Best Place to Work in both 2022 and 2023โ€”so, hey, theyโ€™ve got trophies to back it up.

What do agents actually like? Training gets an A+, especially if youโ€™re new and need someone to tell you what a CRM even is. The company also dishes out solid brand recognition, tons of marketing tools, and a flexible schedule that lets you decide when to hustle (or hide). The culture is consistently called out as supportive and collaborative, with enough experienced agents around to make it feel like youโ€™re not totally winging it.

The earning potential is there tooโ€”assuming you’re ready to work your tail off. Itโ€™s one of the top real estate brokerage companies for those who want big-league branding and have the drive to match.

Coldwell Banker Cons: Fees, Leads, and the โ€œFigure-It-Outโ€ Method

Hereโ€™s where Coldwell Banker gets dinged:

  • Fees That Feel a Bit… Much
    • Agents repeatedly mention high desk fees and commission splits that donโ€™t always feel justifiedโ€”especially for new agents still figuring out how to unlock the office printer.
  • New Agents? Good Luck Out There.
    • Unless youโ€™ve got a mentor lined up or a lead-generating sidekick, support for new agents is hit-or-miss, and leads arenโ€™t exactly being handed out like open house flyers.
  • Real Estate = Real Burnout
    • While flexibility is praised, the reality is many agents feel overworked and on call 24/7, with weekends and evenings regularly sacrificed on the altar of client convenience.
  • Self-Starter Required
    • Youโ€™ll hear it in nearly every real estate brokerage review: success here means being relentlessly self-motivated. If youโ€™re waiting for a manager to swoop in and save youโ€”youโ€™ll be waiting a while.

So if youโ€™re looking for prestige, training, and access to a mega-brand nameโ€”check. But if you’re hoping for generous support, a flood of leads, and low startup costsโ€ฆ you might want to read a few more real estate brokerage reviews before you jump in.

RE/MAX โ€“ Big Brand, Big Splits, Big Expectations

REMAX Logo

RE/MAX pulls in a solid 4.2 rating with 79% of agents saying theyโ€™d recommend it to a friend and 88% approving of the CEO.

Agents love the freedom to build their own schedule, the strong training, and the big-brand street cred. If youโ€™re self-driven and love the idea of high commission potential (95/5 splits, anyone?), RE/MAX gives you the sandbox to build your empire. Just donโ€™t expect anyone to bring the shovelsโ€”or the leads.

RE/MAX Cons: Youโ€™re the Bossโ€ฆ and the Entire Payroll Department

For all the love in the real estate agent reviews, thereโ€™s a healthy dose of โ€œyouโ€™re on your ownโ€ energy too.

  • High Fees, Big Bills
    • Agents say the desk fees can be brutal, especially if you’re not on a top-tier plan. Between that and the splits, itโ€™s not exactly a budget-friendly option for new agents finding their footing.
  • Success Depends on Youโ€”and the Zip Code
    • How well you do depends on your hustle and your geography. Agents in hot markets thrive. Others? Not so much. And since itโ€™s all about franchises, experiences vary wildly from office to office.
  • New Agents, Youโ€™re on Thin Ice
    • Reviews repeatedly mention that new agents donโ€™t get much supportโ€”no leads, no real onboarding, no hand-holding. Youโ€™ll need grit and Google just to survive the first six months.
  • Tech Growing Pains
    • Booj was apparently a nightmare (their word, not mine), and while theyโ€™ve switched to kvCORE, reviews still want better CRMs and more tech-savvy support.

So, is RE/MAX one of the best real estate brokerages for experienced agents who know how to generate their own business and want name recognition? Absolutely. But if you’re brand new and hoping someone will show you where the coffee is… well, good luck finding the break room.

Corcoran โ€“ Polished, Prestigious, and Priced Like It

Corcoran Logo

Clocking in at a shiny 4.3 stars, Corcoran is one of the top-rated real estate brokerages in the USโ€”at least according to its own agents. With 69% saying theyโ€™d recommend it to a friend, and a CEO approval rating at 89%.

Agents rave about Corcoranโ€™s top-tier training, its prestigious brand reputation, and collaborative work culture. If youโ€™re looking for the best real estate brokerage for new agents in the high-end market, Corcoran might just feel like a five-star hotel with a desk fee. Thereโ€™s lots of flexibility, room for growth, and that โ€œIโ€™ve made itโ€ feeling when you walk into one of their offices.

But All That Prestige Comes at a Price

Luxury has its downsidesโ€”and agents are quick to spill in the real estate brokerage reviews:

  • Splits That Make Your Calculator Cry
    • Agents regularly call out the high commission splits and fees, which are steep enough to make you wonder if the brand name is printed in gold leaf.
  • Support Drops Off After the Honeymoon Phase
    • The first few months are filled with champagne and check-insโ€ฆ then itโ€™s โ€œgood luck out thereโ€ unless youโ€™re already killing it.
  • Tech Thatโ€™s Still Catching Up to 2020
    • While the brand screams luxury, the technology screams โ€œweโ€™ll get there eventuallyโ€. Several reviews mention outdated platforms and a slow shift toward digital tools.
  • Youโ€™re on Your Own in a Competitive Arena
    • Corcoranโ€™s vibe is definitely โ€œswim with the sharks.โ€ If you’re new or introverted, brace yourselfโ€”this is not a brokerage where hand-holding is part of the onboarding process.

If youโ€™re a self-starter with a client list and a thing for luxury branding, Corcoran can offer you a strong platform and respected name. But if youโ€™re looking for hand-holding, low fees, or built-in lead generation, these real estate brokerage reviews suggest you might want to swipe left and keep looking.

Berkshire Hathaway โ€“ Big Name, Bigger Expectations

Berkshine Hathaway Logo

With a strong 4.3 rating and 78% of agents say theyโ€™d recommend Berkshire Hathaway to a friend, and 98% approve of the CEO.

Agents love the strong training, recognizable brand, and resources galoreโ€”especially for newbies who want structure, and seasoned agents who want to sharpen their edge. It’s also one of the few top real estate brokerages in the US where you can feel like a pro from day oneโ€ฆ assuming you can figure out where all the tools are hiding.

Berkshire Hathaway Cons: Big Brand, Big Fees, Bring Your Own Leads

As polished as the BHHS brand is, the real estate brokerage reviews pull back the curtainโ€”and it’s not all gold-plated signs and Warren Buffett quotes.

  • Fees That Keep on Giving (to the Franchise)
    • Agents call out high commission splits and extra fees that eat into profits. The franchise love doesnโ€™t come cheap, and itโ€™s easy to feel like youโ€™re splitting your check five ways before you even cash it.
  • Support? Only if Youโ€™re Already Crushing It
    • The support starts off strong, but many agents report it fades fast. Once your onboarding hugs are over, you may be left searching for leads (or answers) on your own.
  • Too Many Tools, Not Enough Streamlining
    • BHHS gets an A+ for having everything. But itโ€™s also a bit of a scavenger hunt. Tools, resources, websites, platformsโ€”theyโ€™re scattered like a deck of cards at a toddlerโ€™s tea party.
  • A Little Too Competitive (and Clicky)
    • Itโ€™s a competitive environment, and a few reviews hint at old-school hierarchies and the dreaded โ€œgood olโ€™ boys clubโ€ vibes. The vibe isnโ€™t always inclusive, and agents feel it.

So, is Berkshire Hathaway one of the top 10 brokerage firms worth joining? If youโ€™re organized, tech-savvy, and ready to make your own leads work harder than your commission splitโ€”yes. But if youโ€™re expecting endless hand-holding and free leads, it may feel less like a financial powerhouse and more like a luxury label with an expensive price tag.

Sothebyโ€™s โ€“ Luxury Brand, High Standards, and Youโ€™d Better Show Up Ready

Sotheby's International Realty Logo

Sothebyโ€™s clocks in at a strong 4.3 rating where 74% would recommend it, and 89% give the CEO the thumbs up.

Agents love the global brand recognition, which comes with serious clout for landing luxury clients. Add in a collaborative culture, solid support, flexible scheduling, and plenty of training and growth opportunities, and itโ€™s easy to see why agents speak highly of the experienceโ€”especially those already operating in affluent circles.

The Sothebyโ€™s Cons: Beautiful Branding Doesnโ€™t Pay the Bills

Sothebyโ€™s may be one of the top real estate companies by reputation, but the real estate agent reviews remind us that luxury comes at a costโ€”and not just for the buyers.

  • High Fees and Royalty Cuts
    • Hereโ€™s the catch: that global brand? Itโ€™s not free. Agents mention steep commission splits and royalty fees, with one calling out the 6% branding tax as a bitter pill to swallow. Oh, and tack on hefty E&O fees while youโ€™re at it.
  • Saturated Markets = Fierce Competition
    • Want to break into luxury? So does everyone else. Agents report a crowded, competitive field, making it tough for newbies to get tractionโ€”especially without robust lead support.
  • Itโ€™s All You, Baby
    • The reviews are clear: if youโ€™re not self-motivated, youโ€™ll drown. Thereโ€™s minimal hand-holding, and agents say youโ€™re expected to arrive with your own business, or build it fast with little help.
  • Admin and Tech Headaches
    • For a brand known for elegance, the backend systems can feel clunky and chaotic. Multiple reviews point to too many internal platforms and international coordination gaps that slow things down.

So is Sothebyโ€™s the best real estate brokerage for agents eyeing the luxury lane? If youโ€™ve already got the network, the polish, and the drive, the brand can absolutely elevate your business. But if youโ€™re still figuring it out? Read the real estate brokerage reviews carefullyโ€”because while the logoโ€™s fancy, the hustle is still very, very real.

Keller Williams โ€“ The Training Champ (With a Side of DIY Business Building)

Keller Williams Logo

Keller Williams pulls in a rock-solid 4.3 stars with 86% recommending it and 94% supporting the CEO.ย  KW also racks up workplace awardsโ€”earning a spot on the Best Places to Work list for eight years running. The brand clearly knows how to make agents feel supported, at least on paper.

So whatโ€™s the real scoop? Agents consistently rave about the top-tier training programs, supportive leadership, and flexible schedule. Itโ€™s especially popular among newbies looking for a real estate brokerage that actually teaches you something before throwing you to the wolves. Pair that with a strong mentorship culture and skyโ€™s-the-limit earning potential, and youโ€™ve got one of the top real estate brokerages in the US for getting started.

Where the KW Kool-Aid Runs a Bit Thin

Even with that glowing reputation, Keller Williams isnโ€™t immune to the usual brokerage gripes. Hereโ€™s what the real estate brokerage reviews are throwing shade at:

  • Steep Fees and Splits
    • Agents say the caps and monthly fees can feel like death by a thousand deductionsโ€”especially painful if you’re not closing deals consistently.
  • No Lead Fairy
    • Thereโ€™s no magical lead fountain here. New agents especially note that youโ€™re mostly left to figure out where business comes fromโ€ฆ and fast.
  • Office Politics and Culture Drift
    • While many offices feel like a family, others seem more like a high school lunchroomโ€”cliques, cold vibes, and a whole lot of agents crammed into the same boat.

If you’re a self-starter who thrives with great training and is ready to hustle for your own leads, Keller Williams might be one of the best real estate brokerage companies to launch your career. The real estate agent reviews are clearโ€”KWโ€™s got the bonesโ€ฆ but whether you build a mansion or a money pit is still up to you.

eXp Realty โ€“ The Cloud-Based Powerhouse Agents Actually Recommend

eXp Realty Logo

With a whopping 4.5-star rating, 92% of agents recommend it, and 96% approve of the CEO.ย  Plus eXp lands in the Best Places to Work streak that could make Google jealous, with eight straight years on the list and #7 for 2025. eXp Realty isnโ€™t just one of the top real estate brokerage companiesโ€”itโ€™s the top-rated one by quite a gap according to the agents living it.

If youโ€™ve been sifting through real estate agent reviews looking for the best real estate brokerage for new agents, eXp Realty consistently lands near the top. Why? Because itโ€™s got what a modern agent actually needs: flexibility, training, tech tools, community support, and that sweet, sweet revenue share.

Agents love the massive resource library, cutting-edge tech, and mentorship options. Add in total independence, a positive, collaborative vibe, and the chance to earn stock and passive income. Yeah, exp realty reviews arenโ€™t just goodโ€”theyโ€™re glowing.

But Even the Top Dog Has Its Gaps

No brokerage is perfect, and exp reviews still serve up some constructive truth bombs:

  • No Brick-and-Mortar? No Buffer
    • Agents who crave a desk and water cooler chat might feel a bit untethered. The lack of a physical office takes some adjustmentโ€”though there are free office options if you miss humans.
  • Self-Starter or Self-Sabotager
    • eXp Realty is not here to babysit. If you need constant hand-holding and someone checking your homework, this probably isnโ€™t your scene. Itโ€™s a freedom-first modelโ€”with more training than youโ€™ll know what to do withโ€”but itโ€™s on you to show up and use it.
  • Mentorship Roulette
    • While many mentors are fantastic, the quality has been inconsistent in the past. The good news? The mentorship program is improving and you can change mentors if need be.
  • Tech Can Get Noisy
    • Yes, thereโ€™s tons of tech. No, not all of it is perfect. KVCore gets the most heat, with some agents wishing for an upgrade or more intuitive tools.

eXp Realty isnโ€™t just the top real estate brokerage in the world according to many agentsโ€”itโ€™s one of the few that actually acts like it. For the driven, tech-friendly, and independent agent who wants scalability, collaboration, and a legit path to passive income, eXp checks nearly every box. Just make sure youโ€™re ready to run your business like a businessโ€”because while eXp offers tons of training, nobodyโ€™s strapping on your helmet and pushing the bike. Youโ€™ve got to pedal.

Why Smart Agent Alliance Is the Shortcut to the Brokerage Support You Actually Want

After reading real estate brokerage reviews from agents whoโ€™ve lived through the chaos, one thing becomes crystal clear: most brokerages overpromise and underdeliver. The exception? Smart Agent Alliance. Weโ€™re not just another sponsor team under eXp Realtyโ€”weโ€™re a global real estate group made up of top producers, sharp marketers, and collaboration junkies who actually want to help each other win.

Smart Agent Alliance eXp Realty Sponsor Team
Real Estate Brokerage Reviews You Can Actually Trust 16

Hereโ€™s what you get when you join Smart Agent Alliance:

  • An Agent Attraction Website & Hands-On Support to Gain Your Own Passive Income while we do the heavy lifting.
  • Social Agent Academy Pro โ€“ A $10,500 plug-and-play social media marketing system to generate leads while you sleep (or pretend to time-block).
  • Live Weekly Masterminds โ€“ Coaching and strategy sessions with producers who are still in the trenches, not retired in Cabo.
  • Pre-Built Funnels & Automated Campaigns โ€“ Lead gen systems you can use on day one.
  • A Library of Customizable Marketing Templates โ€“ Stop wasting hours designing. Start posting, mailing, and converting.

To learn more about eXp Realty and Smart Agent Alliance, visit SmartAgentAlliance.com, explore our free tools, or book a meeting.

Frequently Asked Questions

What is the best real estate brokerage for new agents?

The best real estate brokerage for new agents is one that offers strong training, mentorship, and affordable fees. eXp Realty often ranks highest due to its support systems, low overhead, and revenue share model that helps new agents grow faster.

Are real estate brokerage reviews reliable?

Real estate brokerage reviews are most reliable when they come from anonymous agents on platforms like Glassdoor and Reddit. These reviews give unfiltered insight into company culture, support, fees, and overall satisfactionโ€”without marketing fluff.

What should I look for in a real estate brokerage?

When choosing a brokerage, look beyond commission splits and focus on:

  • Training and mentorship
  • Technology tools
  • Culture and collaboration
  • Hidden fees and caps
  • Lead generation support

Why do agents leave big-name real estate brokerages?

Agents often leave big-name brokerages due to high fees, poor support, lack of leads, or outdated systems. Many report that brand prestige doesnโ€™t always translate to agent success or satisfaction.

What makes eXp Realty different from traditional brokerages?

eXp Realty is a cloud-based brokerage that eliminates brick-and-mortar offices to reduce overhead. It offers:

  • 80/20 split with a $16,000 cap
  • Revenue share and stock incentives
  • Virtual training and support
  • National and international collaboration

Is eXp Realty good for new agents?

Yes, eXp Realty is often ranked among the best brokerages for new agents. It provides:

  • Tons of training and recorded classes
  • Mentorship program for new licensees
  • Low startup costs
  • Collaborative agent community

What is Smart Agent Alliance?

Smart Agent Alliance is a top-performing team within eXp Realty offering free tools, training, and marketing systems to agents who partner with them. It’s designed to help agents grow faster without extra fees or pressure.

Do all real estate brokerages provide leads?

No, most brokerages do not provide leads beyond the occasional phone call to the brokerages. Some brokerages offer tools to help you generate your own leads, while others expect you to bring your own business or join a team. Only one brokerage, eXp Realty, has a full-time staff dedicated to providing eXp agents quality leads.

SAA with eXp Realty

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