Key Takeaway: The eXp Sports and Entertainment Division gives qualified luxury agents specialized training, a visible credential, and a vetted network to serve athletes and high-profile clients. Paired with Smart Agent Alliance and the Wolf Pack, it turns niche celebrity and sports business into a clear, repeatable path instead of a random one-off win.
TL;DR About eXp Sports and Entertainment
- Operates inside the eXp Luxury division
- Requires Luxury eligibility plus Sports and Entertainment certification
- Focuses on athletes, entertainers, and high-profile clients
- Provides training on confidentiality, advisory coordination, and fast timelines
- Includes official branding, directory listing, and masterminds
- Functions as a niche lane within the broader eXp Realty divisions ecosystem
Serving athletes and entertainers is not a scaled-up version of luxury real estate. These clients operate under compressed timelines, heightened privacy concerns, and advisory teams that expect precision. eXp Realty created the Sports and Entertainment Division to formalize this niche rather than leaving agents to improvise under pressure.
This article explains how the eXp Sports and Entertainment Division fits into the broader eXp Realty divisions ecosystem available to eXp agents. Here’s your handy dandy index:
Table of Contents
What Is the eXp Sports and Entertainment Division?
The eXp Sports and Entertainment Division is a specialized niche program designed for agents who work with professional athletes, entertainers, media personalities, and other public-facing clients. It operates within the eXp Luxury division and builds on that foundation with targeted education, branding, and network access.
Luxury real estate already demands elevated presentation and service. Sports and Entertainment clients add another layer, confidentiality, speed, and coordination with agents, managers, attorneys, and publicists. This division provides a structured framework so agents are not inventing processes in real time.
Rather than functioning as a one-off designation, the division operates as an ongoing professional lane. Members maintain certification, participate in continuing education, and remain visible in a verified directory used by advisors and internal referral partners.
How the Division Fits Inside eXp Luxury & Costs
Eligibility for the Sports and Entertainment Division begins with eXp Luxury approval. This ensures members already operate at higher price points and meet production or credential standards associated with luxury transactions.
Once inside Luxury, Sports and Entertainment adds:
- Advanced niche training
- A visible credential and badge
- Directory placement
- Mastermind access
- Branding specific to high-profile clients
The current annual fee is $1,495, separate from Luxury membership costs. Early or founding member pricing has existed at different times, but standard pricing applies unless otherwise offered by eXp Realty.
This layered structure protects both the division’s reputation and the clients it serves by limiting participation to agents with established systems and experience.
Training and Certification for Sports and Entertainment Agents
The Sports and Entertainment certification sits at the center of the division. Agents learn how to protect confidentiality, navigate NIL and endorsement issues, handle complex relocations, and manage high pressure timelines with full advisory teams at the table. The result is a credential, badge, and directory listing that signal real expertise, not just interest.
Course completion earns you a formal credential, a verified badge, and a listing in the Sports and Entertainment directory. That combination makes it easier for athlete advisors, entertainment attorneys, and other eXp agents to confirm that you are not just using “celebrity realtor” language in your marketing but have actually done the work.
Education does not stop with the initial course. Members join live masterminds twice a month with top agents, athlete advisors, general managers, and entertainment insiders. Topics range from structuring deals for athletes on short contracts, to handling media exposure, to building systems that respond fast without burning you out. Sessions are recorded and added into the eXp Luxury Academy so you can study on demand.
This format matters if you are trying to break into, or grow inside, a niche where the rules change often. Instead of guessing what a team’s travel schedule looks like or how NIL deals affect a college athlete’s purchase, you hear directly from people living in that world.
If you have ever tried to wing it with a VIP client, you know that formal training is cheaper than learning on the fly while someone’s agent glares at you across the table and silently questions your life choices.
Branding and Marketing Tools Provided
Sports and Entertainment members get a dedicated brand kit, official S&E logo, and a full suite of Canva templates for listing decks, buyer presentations, and social media. These tools help you show up like the real estate agent for celebrities and athletes that high profile clients expect to see, not like a generic luxury generalist.
The Sports and Entertainment branding matters more than most agents realize. A pro athlete or entertainer is judging you on more than comps. They want to know whether your materials feel like the rest of their world, or like something thrown together at the copy shop. Clean, consistent visuals signal that you understand their expectations and can match the level of their other advisors.
Because the templates live in Canva, you can plug in your own photos, colors, and local stats without hiring a designer for every update. Good branding will not sell a house on its own, but bad branding can quietly talk a celebrity client out of calling you back while you wonder why they ghosted you.
Networking and Referrals for High Profile Clients
The Sports and Entertainment Division gives you more than a logo and a list. It connects you to a verified circle of advisors, attorneys, wealth professionals, and concierge partners, then lists you in a directory that makes you easy to find and easy to trust. Instead of begging for last minute favors, you walk into every conversation knowing you have a real bench behind you.
Behind that directory is a practical support system. Athletes and entertainers rarely need “just a house.” They need short term housing during a season, privacy focused vendors, secure transportation, and smooth moves between cities on tight timelines. The division’s vetted partner roster lets you assemble that support quickly, without guessing at vendors forty eight hours before a client arrives.
Smart Agent Alliance and the Wolf Pack layer business mechanics on top of that network. Our focus on repeatable lead generation, client experience, and scalable systems means you are not only meeting VIP clients, you are set up to serve them without chaos in your backend. Karrie Hill’s background as a lawyer and Marin County luxury agent helps keep that balance between service, compliance, and staying sane.
If your current “VIP network” is one attorney, one lender, and a cousin who once met a retired player at the gym, it is probably time for an upgrade that does not rely on luck.
What Agents Ask About eXp Sports and Entertainment
What services do high end real estate agents offer for celebrity clients?
High end real estate agents for celebrity and athlete clients do more than price and negotiate. They coordinate privacy friendly showings, work with managers and attorneys, handle complex relocations, manage media exposure, and protect public image. eXp’s Sports and Entertainment Division trains agents to deliver this level of service for clients who live in the spotlight.
How do celebrity realtors ensure confidentiality during home sales?
Celebrity realtors typically use NDAs, tightly controlled showings, vetted vendors, and need to know communication to keep a client’s details private. Inside the Sports and Entertainment certification, agents learn how to set up confidentiality procedures and work with advisors their systems match what high profile clients and their teams expect, in line with the NAR Code of Ethics.
Where can athletes find real estate agents who specialize in sports professionals?
Professional athletes usually find real estate agents through trusted advisors, team connections, and niche platforms. Within eXp’s Sports and Entertainment Division, certified agents appear in a dedicated directory and work inside a vetted network built for athletes, entertainers, and their teams.
Why This Matters Before You Join eXp Realty
Programs like the eXp Sports and Entertainment Division are designed to support agents working with athletes, entertainers, and high-profile clients, but they do not operate in isolation or replace the broader eXp Realty experience.
At eXp Realty, all agents receive the same core brokerage platform, including compliance, compensation, and access to company divisions. What differs is the sponsor ecosystem an agent aligns with.
Agents who join eXp Realty and name a Smart Agent Alliance (SAA) aligned agent as sponsor gain access to organized sponsor infrastructure designed to preserve long-term optionality. This access includes done-for-you systems made available without cost or obligation.
Smart Agent Alliance is directly aligned with the Wolf Pack, one of eXp Realty’s most established sponsor organizations. Through this alignment, agents gain access to Wolf Pack training resources that are otherwise available for purchase, along with participation in the Wolf Pack community, without additional fees.
Full details are available on the Smart Agent Alliance eXp Realty sponsor page.
Frequently Asked Questions
Is the eXp Sports and Entertainment Division mandatory for serving athletes or entertainers?
No. eXp Realty agents may represent athletes, entertainers, or other high-profile clients without joining the Sports and Entertainment Division. Membership is optional and intended for agents who want formal training, specialized branding, and access to a vetted network focused specifically on sports and entertainment clientele.
Do all eXp agents have access to Sports and Entertainment Division tools?
No. Division-specific tools, including specialized branding, certification pathways, and directory placement, are limited to agents approved and enrolled in the Sports and Entertainment Division. Agents outside the division do not receive access to these niche resources as part of the standard brokerage platform.
Does joining the Sports and Entertainment Division affect commission splits or caps?
No. Joining the Sports and Entertainment Division does not change an agent’s standard eXp Realty commission split or annual cap. Any division-related fees or requirements are separate from the brokerage compensation structure and do not affect how transactions count toward capping.
Is the Sports and Entertainment Division available internationally?
Availability is currently limited and often aligned with specific eXp Luxury or approved markets. Access depends on regulatory considerations, branding standards, and market infrastructure. Agents outside core markets should verify current availability, as international expansion may occur over time but is not universal.
Can teams join the Sports and Entertainment Division under one membership?
No. Membership in the Sports and Entertainment Division is individual. Each agent must independently qualify, complete certification, and enroll. Teams may have multiple members participate, but access to division branding, tools, and directories is tied to individual agents rather than team entities.
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