Key takeaway: eXp Realty’s Land and Ranch provides specialized tools, marketing, and training commonly used in rural, agricultural, and recreational property transactions. Agents can qualify through recent production or certification, with memberships offering branded resources, syndication, mapping, and a powerful referral network.
TL;DR About eXp Land and Ranch at eXp Realty
- Designed for land, ranch, agricultural, and recreational property specialists
- Two membership tiers with different marketing and exposure levels
- Qualification available through production, credentials, or certification
- National syndication to land-focused platforms
- Mapping, presentation, and seller-report tools included at higher tiers
- Functions as a niche division inside the broader eXp Realty divisions ecosystem
Selling land and ranch properties is not a scaled-up version of residential real estate. Acreage transactions require different marketing, mapping, buyer education, and credibility signals. eXp Realty created the Land and Ranch Division to address those differences directly, rather than forcing land specialists to adapt tools built for homes.
This article explains how the eXp Land and Ranch Division fits into the broader eXp Realty divisions ecosystem available to eXp agents. Here’s your handy dandy index:
Table of Contents
What Is the eXp Land and Ranch Division?
The eXp Land and Ranch Division is a specialized program that equips agents to handle rural, agricultural, and recreational property sales with professional credibility and advanced tools. It blends heritage-inspired branding with modern technology to help agents close more deals and provide elevated client experiences.
The following example illustrates how agents commonly apply these tools in practice. Imagine listing a 200-acre ranch. Instead of juggling multiple platforms, you’d log into your Land and Ranch dashboard to generate a detailed property map through Land ID Pro, create a custom listing website in minutes, and syndicate that listing to Land.com, Mansion Global, and Acres with a single entry. You could then use the one-click presentation builder to deliver a professional pitch, complete with automated seller reports that keep your clients informed without extra effort. This streamlined approach not only saves time but positions you as the go-to expert in your market.
How Do Agents Qualify for eXp Land and Ranch Division?
You can qualify for the eXp Land and Ranch Division through production, credentials, or certification. This ensures all members bring proven expertise or quickly earn it.
- Production Route: 3 closed sides of 5+ acres within the last 24 months
- Credential Route: Accredited Land Consultant (ALC) or Equestrian Property Specialist (EPS)
- Certification Route: Complete the eXp Land and Ranch Certification course within 30 days of joining
For example, if you’re a residential agent new to land sales, you could join through certification. Within a month, you’d complete the self-paced online course, then immediately leverage division tools to market your first 20-acre listing with confidence.
Membership Options and Costs
The eXp Land and Ranch Division offers two membership options so agents can choose based on their goals and budget.
- Charter Membership ($2,995/year): Includes full listing marketing, Land Broker MLS dashboard, unlimited Land ID mapping, listing syndication, and 3 concurrent Land.com listings.
- Brand Membership ($995/year): Includes logo use, design templates, masterminds, and events, plus the on-demand presentation tool. Does not include listing marketing.
- eXp Luxury members receive a 20% discount on the Land and Ranch membership each year.
For example, a Charter Member listing a 100-acre horse ranch could syndicate the property across Land.com, Farms USA, and Mansion Global, then use automated seller reports to keep the client updated. Meanwhile, a Brand Member might focus on building credibility and networking through division masterminds while using the professional templates to establish a polished presence.
Tools and Marketing Provided by eXp Land and Ranch
Charter Members receive an advanced marketing suite designed to maximize listing visibility and impress clients from day one.
- Listing Exposure: Syndication across Land.com, Farms USA, Acres, Mansion Global, Moody’s, and more
- Mapping Tech: Unlimited Land ID Pro maps for clear property visuals
- Custom Branding: Brochures, catalogs, signage, and social media graphics
- Canva Enterprise: Pre-built templates for mailers, postcards, and presentations
- Automated Seller Reports: Provide seamless updates without extra effort
- Single Listing Websites: Create instant professional property sites
For example, if you land a $2 million recreational ranch listing, you could map boundaries with Land ID Pro, build a sleek single-property website, and syndicate it across premium platforms in minutes—positioning you as a top-tier expert to both the seller and potential buyers.
Community, Training and Referral Network
The Land and Ranch Division provides ongoing collaboration, training, and networking so you’re never on your own.
- 4x Monthly Masterminds: Learn from experienced land and ranch agents
- Workshops & Events: Local and national opportunities to build relationships
- Certification Courses: Gain credibility and sharpen your expertise
- Exclusive Agent Directory: Tap into a powerful referral and networking hub
For instance, an agent in Texas could connect through a mastermind with a colleague in Montana who specializes in hunting ranches, leading to a referral deal that neither would have landed solo. This shared network turns expertise into new opportunities.
What Agents Also Ask About eXp Land and Ranch
Who is the eXp Land and Ranch Division best suited for?
The division is best for agents who regularly work with acreage, agricultural land, ranches, recreational property, or rural investment tracts. It can also suit residential agents who want to formally specialize in land rather than treating it as an occasional side transaction.
How does this compare to selling land without a division?
Agents can sell land without joining a division, but they must independently source mapping tools, listing syndication, marketing assets, education, and niche-specific support. The Land Division centralizes these resources and provides a recognized land-focused identity within eXp Realty, reducing setup friction and shortening the learning curve.
Is certification required before joining the Land Division?
Certification is not always required upfront. Agents with relevant production history or land-specific credentials may qualify immediately. Agents without prior land experience can still join but are typically required to complete the division’s certification program to ensure competency, compliance, and consistent representation standards.
Why This Matters Before You Join eXp Realty
Programs like the eXp Land and Ranch Division are designed for specialized rural and acreage transactions, but they do not operate in isolation or replace the broader eXp Realty experience.
At eXp Realty, all agents receive the same core brokerage platform, including compliance, compensation, and access to company divisions. What differs is the sponsor ecosystem an agent aligns with.
Agents who join eXp Realty and name a Smart Agent Alliance (SAA) aligned agent as sponsor gain access to organized sponsor infrastructure designed to preserve long-term optionality. This access includes done-for-you systems made available without cost or obligation.
Smart Agent Alliance is directly aligned with the Wolf Pack, one of eXp Realty’s most established sponsor organizations. Through this alignment, agents gain access to Wolf Pack training resources that are otherwise available for purchase, along with participation in the Wolf Pack community, without additional fees.
Full details are available on the Smart Agent Alliance eXp Realty sponsor page.
Frequently Asked Questions
Is the eXp Land and Ranch Division mandatory for land transactions?
No. Agents at eXp Realty may sell land without joining the Land and Ranch Division. Membership is optional and intended for agents who want centralized land-specific tools, education, and branding. Agents who choose not to join must independently source their own mapping, marketing, and niche education resources.
Do all eXp agents have access to Land and Ranch Division tools?
No. Division-specific tools such as specialized marketing assets, mapping resources, and land-focused listing syndication are available only to enrolled members of the Land and Ranch Division. Agents outside the division do not receive access to these niche tools as part of the standard brokerage platform.
Does joining the Land and Ranch Division reset commission splits or caps?
No. Joining the Land and Ranch Division does not change an agent’s standard eXp Realty commission split or annual cap. Any division-related fees or requirements are separate from the brokerage’s compensation structure and do not affect how transactions are counted toward capping.
Is the eXp Land and Ranch Division available outside the United States?
At this time, the Land and Ranch Division operates primarily within the United States. Availability depends on regulatory considerations, data access, and market readiness. International expansion has been discussed, but agents outside the U.S. should confirm current availability before assuming access.
Can teams join the Land and Ranch Division under one membership?
No. Membership in the Land and Ranch Division is individual. Each agent must independently qualify, enroll, and maintain membership. Teams may have multiple members join, but division access, tools, and certifications are tied to individual agents rather than team entities.
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