Key takeaway: eXp Realty’s Land and Ranch Division gives agents exclusive tools, marketing, and training to dominate rural, agricultural, and recreational property sales. Agents can qualify through recent production or certification, with memberships offering branded resources, syndication, mapping, and a powerful referral network.
TL;DR About eXp Land and Ranch
- Charter Membership: $2,995/year with full marketing + listing exposure
- Brand Membership: $995/year for branding, events, and templates
- Qualifications: 3 closed sides over 5 acres in 24 months or certification
- Benefits: Custom branding, Canva tools, listing syndication, seller reports
- Network: Masterminds, national events, and an exclusive referral community
Joining eXp’s Land and Ranch Division isn’t just about selling bigger properties—it’s about plugging into a system built to help you stand out in one of real estate’s most lucrative niches. If you’ve ever felt like your marketing looks a little DIY or your land listings don’t get enough traction, this division fixes that problem. From elite branding to direct syndication on Land.com, you’ll finally have the exposure and credibility land and ranch deals require. Here’s your handy dandy index:
Table of Contents
What Is the eXp Land and Ranch Division?
The eXp Land and Ranch Division is a specialized program that equips agents to handle rural, agricultural, and recreational property sales with professional credibility and advanced tools. It blends heritage-inspired branding with modern technology to help agents close more deals and provide elevated client experiences.
For example, imagine listing a 200-acre ranch. Instead of juggling multiple platforms, you’d log into your Land and Ranch dashboard to generate a detailed property map through Land ID Pro, create a custom listing website in minutes, and syndicate that listing to Land.com, Mansion Global, and Acres with a single entry. You could then use the one-click presentation builder to deliver a professional pitch, complete with automated seller reports that keep your clients informed without extra effort. This streamlined approach not only saves time but positions you as the go-to expert in your market.
How Do You Qualify for eXp Land and Ranch?
You can qualify for the eXp Land and Ranch Division through production, credentials, or certification. This ensures all members bring proven expertise or quickly earn it.
- Production Route: 3 closed sides of 5+ acres within the last 24 months
- Credential Route: Accredited Land Consultant (ALC) or Equestrian Property Specialist (EPS)
- Certification Route: Complete the eXp Land and Ranch Certification course within 30 days of joining
For example, if you’re a residential agent new to land sales, you could join through certification. Within a month, you’d complete the self-paced online course, then immediately leverage division tools to market your first 20-acre listing with confidence.
What Does Membership Cost?
The eXp Land and Ranch Division offers two membership options so agents can choose based on their goals and budget.
- Charter Membership ($2,995/year): Includes full listing marketing, Land Broker MLS dashboard, unlimited Land ID mapping, listing syndication, and 3 concurrent Land.com listings.
- Brand Membership ($995/year): Includes logo use, design templates, masterminds, and events, plus the on-demand presentation tool. Does not include listing marketing.
- eXp Luxury members receive a 20% discount on the Land and Ranch membership each year.
For example, a Charter Member listing a 100-acre horse ranch could syndicate the property across Land.com, Farms USA, and Mansion Global, then use automated seller reports to keep the client updated. Meanwhile, a Brand Member might focus on building credibility and networking through division masterminds while using the professional templates to establish a polished presence.
What Tools and Marketing Do You Get with eXp Land and Ranch?
Charter Members receive an advanced marketing suite designed to maximize listing visibility and impress clients from day one.
- Listing Exposure: Syndication across Land.com, Farms USA, Acres, Mansion Global, Moody’s, and more
- Mapping Tech: Unlimited Land ID Pro maps for clear property visuals
- Custom Branding: Brochures, catalogs, signage, and social media graphics
- Canva Enterprise: Pre-built templates for mailers, postcards, and presentations
- Automated Seller Reports: Provide seamless updates without extra effort
- Single Listing Websites: Create instant professional property sites
For example, if you land a $2 million recreational ranch listing, you could map boundaries with Land ID Pro, build a sleek single-property website, and syndicate it across premium platforms in minutes—positioning you as a top-tier expert to both the seller and potential buyers.
What Community & Growth Opportunities Exist?
The Land and Ranch Division provides ongoing collaboration, training, and networking so you’re never on your own.
- 4x Monthly Masterminds: Learn from experienced land and ranch agents
- Workshops & Events: Local and national opportunities to build relationships
- Certification Courses: Gain credibility and sharpen your expertise
- Exclusive Agent Directory: Tap into a powerful referral and networking hub
For instance, an agent in Texas could connect through a mastermind with a colleague in Montana who specializes in hunting ranches, leading to a referral deal that neither would have landed solo. This shared network turns expertise into new opportunities.
Why This Topic Matters Before You Join eXp Realty
The bottom line: Selling land and ranch properties isn’t the same as selling homes. It’s a credibility game. You need specialized marketing, mapping tools, and strategies that your average brokerage can’t even spell, let alone provide. And while you can cobble together resources on your own, why would you? When you join Karrie and Doug’s Smart Agent Alliance at eXp Realty, you get access to purchase everything the eXp Land and Ranch Division offers, plus you get our value and what we’re constantly building, all for free.
At Smart Agent Alliance, we don’t just provide the connection to plug you into the Land and Ranch Division. We give you automations, templates, and prospecting systems that make you look like you’ve been in the game for years, even if you just picked up your first 20‑acre listing. And while other teams are still trying to “catch up,” we’re already rolling out tomorrow’s tools so you stay ahead.
Here’s what you get right away when you join eXp Realty with Smart Agent Alliance:
Dual Sponsorship Power
- Built-in support from two of the most powerful teams at eXp: Smart Agent Alliance (SAA) + the Wolf Pack
- Zero team splits or added costs—just the full value of both teams, free with SAA sponsorship
- Plug into a system that’s already built to scale your production and passive income—just start driving
Marketing & Automation Tools
Revenue Share & Lead Growth Support
- Personal agent attraction page
- Webinars and follow-up systems for agent attraction
- Systems designed to grow your downline while you sell homes
Coaching & Community Access
- Weekly strategy calls with world-class training
- Social Agent Academy Pro ($10,500 value)
- AI Agent Accelerator ($497 value)
- Private referral groups
- Full access to our national and international agent network
Curious how this stacks up to what you’re currently getting (or not getting)? Check out our eXp Commission and Fees Calculator. Interested in passive income opportunities? Run the numbers yourself with our Revenue Share Calculator. To learn more about eXp Realty visit our About eXp Realty page.
Frequently Asked Questions
How much does it cost to join the eXp Land and Ranch Division?
Membership costs $2,995/year for Charter Members or $995/year for Brand Members. Charter Members receive full listing marketing and syndication benefits.
What if I don’t have land sales experience yet?
You can qualify by completing the eXp Land and Ranch Certification course within 30 days of joining, included at no extra cost with membership.
Do I need to be an eXp agent first?
Yes. You must already be with eXp Realty or eXp Commercial to apply for the Land and Ranch Division.
Can teams join the Land and Ranch Division?
Not at this time. Membership is individual, though all team members can apply separately.
Where is the Land and Ranch Division available?
Currently, it’s available only in the U.S., with Canada and global expansion planned in future phases.
Do eXp Luxury members get a discount?
Yes. Luxury members receive a 20% discount on the annual Land and Ranch membership fee.
