Hey there! So, you’re thinking about boosting your real estate biz with some digital magic? Let me tell you, diving into YouTube is like hitting the jackpot for us realtors. In this blog, we’re gonna chat about six solid reasons why YouTube is your new best friend for gaining new leads.
But hey, it’s not just about hitting that ‘Upload’ button. We’ll also provide four ways to up your game of getting more leads. We’ll break down what type of content you should be doing and how to keep your viewers coming back for more.
So, grab your favorite beverage, and let’s get into how YouTube can seriously up your real estate game. And, if you want to skip around a bit, here’s your handy-dandy index:
- 6 Reasons Every Realtor Should Be On YouTube
- 4 Ways to Build Authority Through Real Estate YouTube Channels
- That’s a Wrap
- Join our FREE Team at eXp Realty
- Frequently Asked Questions
6 Reasons Every Realtor Should Be On YouTube
YouTube isn’t just a place to waste hours watching cat videos (though, let’s be honest, we all love those). It’s a goldmine for agents looking to broaden their reach and dial up their sales game. Here’s the lowdown on why YouTube is your go-to for taking your real estate biz to the next level:
1. It’s Totally Free!
Jumping on YouTube will take some guts but it won’t cost you a dime. Sure, you’ll need to put in some time to get your channel looking sharp and keep it filled with fresh content, but when it comes to lead generation?
YouTube’s where it’s at, with each viewer it’s handing out opportunities left and right, for free. Investing a bit of your time can open the floodgates to leads that don’t add a cent to your marketing budget. It’s a trade-off worth making.
2. Skyrocket Your Visibility
Think of YouTube as the VIP room of the internet’s party, where Google is the host. By setting up shop on YouTube, you’re not just getting a corner table; you’re getting the spotlight. Here’s the kicker: everything you upload gets a chance to shine on Google’s search results too.
That’s like hitting two birds with one stone — or better yet, catching the eyes of potential clients on both the world’s top search engine and its second-in-command, YouTube. With over 2 billion logged-in users each month, the exposure is massive.
You’ve got two powerful streams funneling attention to your channel: people typing away on Google and the YouTube crowd. For realtors, this means your property tours, buying tips, and market insights have the potential to be seen by an audience as BIG as the housing market itself.
3. Expand Your Reach, Break Borders
YouTube’s user base isn’t just huge; it’s worldwide, offering your real estate services a ticket to international exposure. Imagine a potential buyer in another country, dreaming of a new home in your area, stumbling upon your video. That’s the power of YouTube.
Your listings and advice aren’t just whispers in the local market; they’re broadcast worldwide, 24/7, to anyone with an internet connection.
And there’s the magic of shareability. With just a click, your audience can make your content leap from YouTube to any social media platform, multiplying your visibility. In the real estate world, where word-of-mouth and networking reign supreme, YouTube is your digital megaphone.
4. Elevate Your Expertise, Build Trust
Of course, launching into YouTube isn’t just about showcasing properties; it’s about showcasing you — your knowledge, your personality, your brand. A well-curated YouTube channel brimming with insightful content does more than just attract eyeballs; it builds your credibility and positions you as an industry authority.
Picture this: viewers tuning into your market analysis, town tours or buying tips, start to see you not just as a realtor but as a trusted advisor, maybe even a local celebrity of sorts. This visibility fosters a sense of familiarity and trust, which is gold in real estate.
After all, buying a home is a big decision, and people gravitate towards agents they feel they know and can rely on. By consistently delivering value through your videos, answering the big questions, and demystifying the buying and selling process, you’re not just earning views; you’re earning trust, confidence, and ultimately, clients.
5. Turbocharge Your Site with SEO Superpowers
When you dive into the world of YouTube, you’re not just stepping up your video game; you’re giving your website’s SEO a major boost.
Here’s the scoop: Google loves videos. Websites that integrate video content, especially from YouTube, often enjoy a more favorable spot in search rankings. It’s like Google’s giving you a high-five for making your site more engaging.
By embedding your YouTube videos on your website, you’re essentially creating a two-way street — more visibility for your videos, and a turbo boost in traffic for your site. Plus, when your YouTube content links back to your site, you’re knitting a web of digital connections that Google can’t resist.
6. Convert Viewers into Clients with Ease
Let’s talk about turning the views you get on YouTube into victories. Research backs it up: websites sporting video content aren’t just catching eyes; they’re converting casual browsers into committed clients at a higher rate.
Why? Because videos are the secret sauce to building trust, likability, and a sense of connection. Your YouTube channel showcases you. It’s your platform to let potential clients get to know the real you, your expertise, and your values.
By the time viewers reach out, they’re not just leads – they’re pre-sold on you as their go-to realtor. It’s like your videos are doing the heavy lifting, so by the time prospects hit “contact,” they’re already convinced they want to work with you. Talk about a smooth conversion pathway!
4 Ways to Build Authority Through Real Estate YouTube Channels
1. Effective Video Content Strategy for Realtors on YouTube
The most important thing for you to do when it comes to YouTube is to provide content that viewers are actually eager to watch. Here’s how you can nail it:
Unlocking the Local Lifestyle
Your insider knowledge is a treasure trove for those eyeing your area as their next home base. Dive into the essence of what makes living there special.
From insider information about your town to detailed information about different neighborhoods, to a curated list of the top cafes, activities, and can’t-miss events, you have the power to bring your area to life for viewers. It’s about mixing practical advice with local flavor, giving a well-rounded view of the community you serve.
Here are some video title ideas: “Pros and Cons of Living in your city”, “Top Dog Boarding Places in your city”, “Top 5 Activities to Do in your city”, “Gated Communities in your city”, Waterfront Living in your city”. You get it, the potential list goes on and on.
Market Insights
This is your chance to shine as a real estate sage. Realtors should talk about what’s happening in real estate, both locally, on the state level, and nationally. Analyze the current real estate landscape clearly and insightfully.
This could include trends like rising or falling house prices, changes in days on market for selling a home, and how many homes are for sale (housing inventory). Imagine a captivating video that unpacks the reasons behind soaring house prices in a particular locale, making the complex market trends digestible and engaging for your viewers.
Your aim is to enlighten and inform. You reveal your expertise through this analysis helping potential clients gain trust in you. You also give your viewers knowledge which makes them feel more confident about their decisions.
Crafting Expertise with Savvy Tips
Elevate your expertise by dishing out savvy advice on the home buying and selling journey. Create a series that walks buyers through the maze of purchasing their dream home or guides sellers on the art of clinching a swift sale.
Sprinkle wisdom about how to stage a home for sale or how buyers should pick a lender. Here are some suggested video titles:
- “First-Time Homebuyer Faux Pas: Top 5 Blunders to Avoid”
- “Sell Like a Pro: Secrets to a Swift Sale in Any Market”
- “The Pros and Cons of Buying an Older Home versus New Construction – The Great Debate”
Spotlight on Success: Sharing Triumphs
Crafting narratives around the challenges you’ve navigated to secure wins for your clients is like striking content gold. The truth is, the mere fact of selling a home isn’t what draws people in.
What captivates your audience are the behind-the-scenes tales, the hurdles jumped, and the strategies deployed to deliver outstanding outcomes. This storytelling approach lets you shine a light on your expertise and dedication without sounding self-congratulatory.
After weaving these engaging success stories, sprinkle in testimonials from your satisfied clients. Hearing directly from those who’ve experienced your exceptional service first-hand can sway potential clients in your favor.
Moreover, these stories of success plant seeds of hope and aspiration in viewers, whether they’re on the brink of buying or selling. It’s about painting a picture of what’s possible when they choose you as their realtor.
2. Elevating Your Content for Real Estate YouTube Channels
Now that you know what content to create, let’s dial up attracting people to your content by exploring some other content improvements.
Maximizing Your Smartphone for Professional-Quality Real Estate Videos: The Importance of Sound and Lighting
Creating high-quality real estate content doesn’t necessarily require expensive equipment. You can film your videos with your cell phone, yielding impressive results. However, pay close attention to sound and lighting, as these elements play a significant role in the overall quality of your videos.
Good lighting, which can be had with a couple of well-placed lights or turning away from the sun just perfectly, ensures your video footage looks inviting. Clear sound is also essential for conveying your message effectively.
No one wants to listen to you talking while your voice is competing with loud background noises. Invest in an inexpensive microphone to connect to your phone. You can get decent mics for as little as $15 on Amazon. That’s well worth the investment.
By ensuring your videos are well-lit and the audio is crisp and clear, you can create compelling content that competes with professionally shot videos, all from the convenience of your smartphone.
Effective Video Editing for Real Estate Content on YouTube
Now that you’ve filmed your content, it’s time to edit your raw video footage. Use CapCut for free, it’s super great and super easy to use – watch a couple of YouTube videos on CapCut to quickly master it.
Or if you want to pay for editing software, and there isn’t any reason to do so, then I’d recommend Wondershare Filmora. Ok, on to the editing.
Of course, you’ll likely cut out your errors or footage that doesn’t add to your content first. And, here are some more ideas to put your best foot forward in real estate content creation.
- Seamless Storytelling with Smooth Transitions – The art of video editing lies in the flow. Smooth transitions are the backbone of professional-looking content, guiding the viewer through your town, neighborhoods, and properties as if they were walking through it themselves.
Whether you’re transitioning from a restaurant to a walking path or a sunlit living room to a cozy bedroom, using gentle fades or sleek slide effects can significantly enhance the viewing experience. It’s these polished transitions that knit your shots into a seamless narrative, keeping viewers hooked from start to finish.
- Inclusive Engagement with Captions – Expanding your reach means ensuring your content is accessible to everyone. Adding captions isn’t just thoughtful; it’s strategic, opening up your videos to an international audience and those who prefer watching without sound.
Whether they’re scrolling through YouTube in a café – so they don’t want to bother other people – or they rely on captions for accessibility to different languages, this feature ensures no potential client misses out on discovering their dream home through your video.
- Crafting Compact Yet Captivating Videos – In today’s fast-paced world, where attention spans are shorter than ever, crafting concise yet impactful videos is key. It’s crucial to hone your message, trimming it down to engaging, digestible highlights without sacrificing the unique elements that set your content apart.
Avoid blathering on and on or diluting your video with unnecessary filler. Stick to what’s relevant and central to your core message. A tightly edited video that swiftly captures and holds the viewer’s interest not only shows respect for viewers’ time but also leaves them intrigued and eager for more.
- Elevate with Entertaining Edits – To truly stand out, infuse your videos with elements that entertain as well as inform. Incorporating B-roll footage adds depth to your narrative, offering viewers a fuller picture of what you have to say about your town, neighborhood, or properties.
Strategic use of stickers, sound effects, and dynamic pans and zooms can inject personality and flair into your content, making for a more entertaining viewing experience. These creative touches not only enhance the visual appeal of your videos but also significantly improve watch time by keeping viewers engaged and entertained throughout.
Not sure where to start to decide on these entertaining elements? Watch the content of others until you find something that you find entertaining. Try to emulate that.
Sky-High Views with Drone Footage
Elevate your town tours, neighborhood tours and property showcases with the magic of drone footage. This isn’t just about giving a bird’s eye view; it’s about offering a mesmerizing perspective that ground-level shots can’t capture.
Drone footage turns ordinary tours into an extraordinary visual journey, highlighting homes and places with stunning clarity.
Does this sound expensive? Well, it can add up if you’re hiring a local expert for every drone shot. But, you don’t need to do that. Invest in your own drone. You can get one for under $400 on Amazon.
I use DJI Mini Pro 3. It’s more expensive than the starter drones, but I appreciate that it has some settings for moving the drone in the sky. Without those, I find that the drone shots can be a bit jerky and I spend a lot of time just editing out those jerks. So, the drone I use saves me editing time which, for me, is worth the additional expense.
Connect and Clarify with Live Q&A Sessions
Another way to up your content game is to get more real with live Q&A sessions. This interactive format invites viewers to dive in and ask their burning questions, creating a direct line of communication between you and your audience.
Tackling topics like the intricacies of mortgages or the specifics of closing costs during these sessions offers a prime opportunity to demystify the real estate process. It’s a chance to directly address viewer concerns, simplify the complexities of the industry, and highlight your expertise and personality.
And remember, you don’t have to go it solo. Bringing in a co-host, whether it’s a colleague or an industry expert, can enrich the session, broadening the scope of knowledge and insights you can offer. This collaborative approach ensures your audience gets comprehensive answers to their questions.
Unsure of how to kick things off? YouTube Live hosts these engaging streaming sessions. Do a google search on how to get started.
3. Mastering Calls to Action: Transform Viewers into Clients with Your Real Estate YouTube Content
Crafting compelling Calls to Action (CTAs) in your real estate videos is crucial for converting viewers into active participants in your business. Here’s how to effectively guide your audience to the next step:
Grow Your Viewers by Encouraging Subscriptions
Building your YouTube presence hinges on expanding your subscriber base. During your video or at its end, remind your viewers to like, subscribe, and hit the bell notifications so that they will be notified of the next time you drop some more information.
Offer Value & Personal Contact
Conclude your videos with a warm invitation for viewers to connect with you directly. A simple yet effective CTA like, “To learn more or see this property, reach out to me. My contact information is in the description below.” This prompts immediate action and helps to make viewers feel uniquely valued.
For those not ready for immediate action, expand your client base by offering a newsletter sign-up or a home buyer or home seller guide. I like to make these CTAs as easy as possible for people. For example, you could say, “To get my free real estate newsletter, email me with the subject line “newsletter”.
This approach builds your database of interested leads providing you the opportunity for continuous nurturing, keeping you top of mind for when they’re ready to make their move. By delivering valuable content regularly, you establish a relationship of trust and expertise.
Amplify Your Reach: Promote Sharing
Leveraging the power of sharing can dramatically extend your video’s visibility. Encourage viewers to pass your content along by saying, “Found this guide helpful? Share it with someone embarking on their home-buying adventure!” This strategy not only widens your audience but also enhances your credibility, as personal recommendations carry considerable weight.
4. Considering Targeting a Specific Audience With Relevant Content
Now that you know what topics to cover in your videos, how to keep viewers watching your content, and how to encourage people to reach out to you, you can take your efforts a step further by targeting specific audiences that can truly set you apart as a niche expert.
This targeted approach to specific audiences not only attracts your ideal market but also positions you as the go-to agent within that niche. Explore these potential focus areas to refine your content strategy:
Guidance for First-Time Homebuyers
First-time homebuyers often embark on their property journey feeling overwhelmed and uncertain. Tailoring your content to demystify the home-buying process for them can be incredibly impactful.
Start with foundational topics, such as breaking down mortgage basics or strategies for saving for a down payment, presented in straightforward, accessible language. This builds trust and empowers buyers to approach the buying process with confidence.
Video ideas to consider include: “Navigating Your First Home Purchase: Avoid These Common Pitfalls” and “Essential Saving Tips for Your First Home Investment”. Your goal is to be the reassuring guide that transforms the daunting into the doable for these buyers.
Catering to the Luxury Market
Clients in the luxury market have distinct expectations and preferences. Your content should mirror the sophistication and exclusivity they’re accustomed to, with a focus on high-end properties and the luxurious lifestyle they entail.
Suggested video topics include: “A Glimpse into [Your Area’s] Most Opulent Homes” and “Navigating the Luxury Real Estate Market: Insider Tips”. Employ visually striking thumbnails and compelling descriptions to capture the attention of this discerning audience from the get-go.
Spotlight on Family-Friendly Living
Families looking for the perfect home prioritize factors like education, safety, and community. Videos that spotlight the merits of family-friendly suburbs, emphasizing aspects such as top-rated schools, neighborhood safety, and community events, can resonate deeply with this demographic.
Demonstrating your knowledge of what truly matters to families shows that you’re not just selling houses, but homes that fit their dreams and needs. Video concepts to explore include: “Discovering [Your Area’s] Top Family-Friendly Neighborhoods” and “What to Look for in Your Next Family Home”
That’s a Wrap
Diving into YouTube presents an unrivaled opportunity for realtors to amplify their business, making it an indispensable tool in your digital marketing arsenal. With consistent effort, creative content, and a strategic approach, you can transform your real estate YouTube channel into a powerful lead-generation machine. So, take these insights, put them into action, and watch your views grow as your real estate business reaches new heights.
Join our FREE Team at eXp Realty
Join the leading force in real estate with eXp Realty – the only profitable publicly traded brokerage over the past five years and holds the prestigious title of the best brokerage to work for. The benefits of eXp Realty are unmatched and will truly exceed your expectations!
When you join us at Smart Agent Alliance, you’ll also be part of the Wolf Pack at eXp Realty. Together we are one big team and we provide more FREE value than you’ll get anywhere else in the real estate business.
What’s included? Access our exclusive SAA Vault Assets to enhance your business efficiency, attend weekly team video calls filled with invaluable insights and top agent strategies, and receive the Social Agent Academy Program and Investor Army Courses – a combined value of over $1,500 – absolutely free. And that’s just the beginning! Explore more about our robust team benefits.
Don’t let this opportunity pass you by. Transform your real estate career, maximize your income, and secure your future. Contact us now to schedule a video consultation or email us at team@SmartAgentAlliance.com. We’re here to ensure your success.
Frequently Asked Questions
- How do you use YouTube for real estate?
- Why should realtors use YouTube?
- Where Can I Get Training for YouTube?
- Besides YouTube, What Other Social Media Should Real Estate Agents Do?
How do you use YouTube for real estate?
To get more real estate clients from YouTube, agents should make their channel cool, create fun videos, and share them on other sites. Think about what your viewers like and make videos they’ll enjoy. Doing this can help agents meet new clients, earn their trust, and grow their presence online.
Why Should a Realtor Use YouTube?
By having a YouTube channel as a real estate agent, you’re ahead of many since most don’t use it. YouTube is great because it reaches a lot of people, and videos can be shared across different platforms, grabbing more attention. It’s a cool way to connect with clients more effectively.
Where Can I Get Real Estate Agent Training for YouTube?
Partner with Karrie and Doug as an agent at eXp Realty and you’ll get complete training for YouTube from Mike Sherrard – a world-renowned expert in social media training.
Besides YouTube, Is There Another Social Media Platform Realtors Should Do?
Agents should do all major platforms – like LinkedIn, Instagram, Facebook, and TikTok. Partner with Karrie and Doug as an agent at eXp Realty and you’ll get complete step-by-step training for all these platforms from Mike Sherrard – a world-renowned expert in social media training.
