Must-See 21 Real Estate “This or That” Post Ideas

Social media is a must for real estate agents looking to connect with clients and build their brand. One particularly effective strategy? “This or That” real estate posts. These social media marketing posts present two options and invite followers to choose their favorite, sparking engagement and discussion and ultimately helping you with real estate lead generation.

In this blog, we’ll explain everything you need to know about “this or that” posts. Even better, we’ve already created many of them, and they’re free for you to download and use.

Incorporating “This or That” real estate posts into your social media strategy can enhance your online presence, build trust with your audience, and gain a deeper understanding of what your clients are looking for in a home.

Defining a “This or That” Real Estate Post

Let’s start with the basics. A “This or That” real estate post is a simple, engaging way to connect with your audience. Imagine asking a fun, relatable question like, “Which do you prefer?” followed by “Jacuzzi or Pool?” These posts feature eye-catching images to make the choices clear and appealing.

Agents typically post these questions to their social media stories, where viewers can quickly tap to vote, and to their static social media posts, where the comment section becomes a lively debate. Whether it’s a story poll or a static post, these questions are designed to spark engagement and get your followers talking.

“This or That” Post Benefits

More Comments

Interactive posts get more comments and shares. “This or That” real estate posts are perfect for this because they invite your followers to participate actively. Studies show that interactive content like these posts can generate up to 59% more engagement than static posts. More engagement means your posts are seen by more people, and that’s always a win!

People Love Them

Who doesn’t love to voice their opinion? Polls and quizzes are a hit online because they’re fun and easy to join. “This or That” real estate posts present choices side by side, making it easy for people to decide and share their preferences. This not only gives people a chance to be heard but also breaks down complex topics into simple, bite-sized comparisons.

Community Building

When people share their choices, they feel part of a community. They get to see what others prefer and why, turning the comment section into a lively discussion. This exchange of views adds depth to the conversation and makes the topic more engaging and personal. It’s a great way to create a sense of community and involvement among your followers.

More Traffic

More interaction means more visibility for your social media posts. The more people comment and share, the more your content spreads across social media. This increased reach can drive more traffic to your profile and listings, helping you connect with more prospects in your real estate market.

Great Information

“These posts aren’t just for fun—they’re also a valuable source of information. By sparking conversations, agents can learn about client preferences and desires. This insight helps you tailor your services to better meet client needs, leading to stronger relationships and more successful transactions.

The Power of Two Choices

One reason “This or That” posts work so well is that they leverage the psychology of choice. The psychology of choice suggests that when people have too many options, they become overwhelmed and less likely to make a decision. By presenting just two choices, these posts simplify the decision-making process and encourage followers to share their opinions.

Creating Effective “This or That” Real Estate Posts

Ready to create your own engaging “This or That” posts? Here are the key elements:

Understanding Your Audience

Knowing your audience is crucial. They have specific needs and preferences, so tailor your posts to resonate with them. For instance, if your audience consists of young professionals, focus on modern design elements. The more you understand what your audience loves, the better you can engage them.

Keeping the Posts Visually Appealing

People love looking at beautiful photos, and high-quality posts are more likely to stand out. Use high-quality images and vibrant colors to make your posts eye-catching. Tools like Canva can help you create professional and visually appealing graphics with ease. Remember, a visually stunning post is more likely to grab attention and encourage engagement.

Asking Relevant and Timely Questions

Align your posts with current trends or seasons to keep them relevant. For example, during summer, you could ask, “Beach view or Mountain view?” This not only makes the question timely but also maximizes engagement by tapping into seasonal preferences. Relevant and timely questions are more likely to spark interest and conversation among your followers.

By focusing on these elements, you’ll create “This or That” posts that are not only engaging but also highly effective in connecting with your audience

Download Real Estate This or That Posts For Free

You can find the download options at the bottom of the page or in the sidebar. You have two options: download the Canva template to easily customize it yourself, or download these exact posts as they are. Enter your email, and it will be sent there (Check your spam if you don’t see it).

Real Estate This or That Posts: Home Features

Below you will find caption examples for each real estate this or that post. Feel free to simply copy and paste them for your own use!

1. Pool View or Lake View

2. Carpet or Hardwood Flooring

3. Bright Cabinets or Dark Cabinets

4. Hot Tub or Pool

5. Granite Countertops or Marble Countertops

6. Light Rooms or Bold Rooms

7. Infinity Pool or Glass Bottom Pool

8. Home Gym or Sauna

9. Batman Theme or Iron Man Theme

10. Garden or Grass Lawn

11. Black and Gold or White and Silver

Real Estate This or That Posts: Location Preferences

12. Condo or Suburb

13. Beach View or Mountain View

14. Rural Town or City Life

15. Vacation Home or Primary Home Remodel

Real Estate This or That Posts: Lifestyle Choices

16. Patio or Balcony

17. Mansion or Yacht

18. Home Office or Guest Room

19. Basement or Attic

20. New Construction or Historic Home

21. Modern Home or Contemporary Style Home

Posting Your “This or That”

Posts versus Instagram Stories Benefits

When it comes to sharing your “This or That” content, you have options: Instagram or Facebook stories, static posts, or both. Each has its own strengths, so let’s break it down.

Posts

Posts are static and remain on your account, providing long-term visibility. Viewers can interact by answering the question in a comment, which can spark ongoing discussions. Posts are great because they can be seen by anyone, not just your followers, which helps broaden your reach.

Stories

Stories, on the other hand, offer a more dynamic experience. Users can tap their screen to answer questions, making stories more interactive. However, stories disappear after 24 hours and are only seen by your followers, so they don’t have the lasting visibility of posts.

Maximizing Your Social Media Reach

For maximum impact, start with a Instagram or Facebook post. It’s a quick way to engage your followers and get immediate responses. Then, a few days later, share the post to your story. This strategy gives you the best of both worlds. You get the lasting visibility of a post and, sometime later, the poll interaction of a story that may be an audience that missed your original post.

By using both posts and stories, you can maximize your reach and ensure your content gets seen by a broader audience.

How to Post an Interactive “This or That” Real Estate Post

Ready to get your “This or That” posts up and running? Follow these simple steps to use our free downloads and engage your audience like never before.

Steps to Use Our Free Download of “This or That” Posts

Download Smart Agent alliance Images or Template

1. Images: After hitting the ““Download “This or That” Posts” button, open the email you receive on your phone that has the download link. Extract the files from the zip folder.
2. Template: After hitting the “Download Canva Post Template” button, open the email you receive. Click the link and copy & paste the text into a web browser. Hit “edit template” and drag and drop your own pictures in Canva. If you don’t have a Canva account, open a free version account.

Posting on Instagram

1. Create a Post:
   • Open your Instagram account and tap the + sign to create a new post.
   • Select a “This or That” image from your gallery and hit Next.
   • Want to add music? Tap the music notes, choose a song, and hit the check sign. Then hit Next again.
2. Add a Caption:
   • For easy creation, copy our ready-made corresponding caption from Smart Agent Alliance.
   • Add local hashtags and your location to increase visibility. Then, hit Share.

Sharing as a Story

1. Create a Poll on Instagram:
   • Open Instagram, find your post, and tap the kite sign.
   • Choose Add to Story.
2. Create a Story Without Posting First:
   • If you prefer not to create the post first, hit the + sign and choose Story.
   • Tap the picture icon in the lower-left corner to open your phone gallery and select a “This or That” image.

Adding a Poll Sticker

1. Tap the Sticker Icon:
   • It looks like a smiley face at the top of the screen.
   • Scroll down and select the Poll sticker.
2. Customize Your Poll:
   • Type in your question, like “Which do you prefer?” and replace the default “Yes” and “No” with your own options.
   • Add emojis to each option to make it more engaging. Hit Done.
3. Position and Style Your Poll:
   • Adjust the size and placement of the poll sticker—we suggest making it smaller and centering it on the image.
   • Change the color to match your brand by tapping on the color palette icon.
4. Share Your Poll:
   • Tap the arrow in the lower right corner to simultaneously share your Instagram story to your Facebook story.
   • Hit Share and then Done.

Sharing to a Post

1. Share Your Story as a Post:
   • View your story by tapping your icon. In the story, hit the three dots labeled More and choose Share as Post.
   • Hit Next twice and add a caption.
   • For easy creation, copy our ready-made corresponding caption from Smart Agent Alliance. Add local hashtags, your location, and music, then hit Share.

And there you go! You’re all set to engage your audience with fun and interactive “This or That” posts.

Share Results

Once your poll has ended, it’s time to share the results with your followers. They’ll love seeing which option won and how their vote contributed.

Viewing and Sharing Instagram Results

1. View Your Results:
   • Open your Instagram and view your own story.
   • Swipe up or tap the Seen by button in the lower-left corner. This will show you who voted and how many votes each option received.
2. Share the Results:
   • Tap the Share Results button to show your followers the outcome of the poll.
   • Alternatively, you can take a screenshot of the poll results and post it as a new story or static post.

Commenting on the Outcome

Whether you choose to share results or take a screenshot of the poll results, make sure to comment on the outcome. Here are a few ideas:

• Reflect on the Feedback: Share your thoughts on why one option might have been more popular.
• Engage with Your Followers: Ask for additional feedback or opinions based on the poll results.
• Create Follow-Up Content: Use the results to inspire your next “This or That” post or another type of engaging content.

Sharing the results not only keeps your followers engaged but also shows that you value their input. Ready to keep the conversation going? Let’s get those results posted!

That’s a Wrap

“This or That” posts are an effective way for real estate professionals to engage with clients on social media. These posts present two options, inviting followers to share their preferences, which sparks engagement and discussions.

By understanding your audience, using high-quality visuals, and asking relevant questions, you can maximize interaction and build a sense of community. We provided step-by-step instructions for using our free downloadable posts and creating your own content.

With ideas ranging from city versus suburb to high-tech versus eco-friendly homes, these posts help agents gain valuable insights into client preferences and drive successful transactions. Start boosting your social media presence today with these fun and interactive posts!

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With Smart Agent Alliance you’ll enjoy personalized day-to-day concierge care plus assets like customizable agent presentations, business automation, production checklists, customizable social media posts, and so much more.

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