eXp Realty Sponsor

Social Agent Academy Pro Inside the SAA Portal

Karrie Hill
July 2, 2026
7 min read
Social Agent Academy Pro Inside the SAA Portal

By Karrie Hill, CA-licensed real estate agent

Key Takeaway: Social Agent Academy Pro is a social media marketing program developed by Mike Sherrard covering lead generation across YouTube, Instagram, TikTok, LinkedIn, paid ads, AI tools, and Google Business Profile. Smart Agent Alliance sponsored agents access the program at no separate charge after eXp Realty enrollment is confirmed.

TL;DR About Social Agent Academy Pro Inside the SAA Portal

  • Social media marketing program by Mike Sherrard
  • Covers YouTube, Instagram, TikTok, Facebook, LinkedIn 
  • Includes paid ads training
  • Personal branding and Google Business Profile training
  • Accessible through SAA agent portal after enrollment
  • Included free with Smart Agent Alliance sponsorship
  • Externally sold to non-sponsored agents at retail price

Social Agent Academy Pro is a real estate social media marketing program developed by Mike Sherrard that teaches lead generation, personal branding, paid ads, and AI-driven content across major social platforms.

Some agents assume social media courses are interchangeable. Social Agent Academy Pro is a specific named program with its own curriculum, instructor, and update cadence, and access is tied to the sponsor relationship rather than the brokerage.

This article explains how Social Agent Academy Pro into the practical tools inside the Smart Agent Alliance value stack built to help eXp agents organize their business, attract opportunities, and get more from their sponsorship relationship.

The sections below cover what the program teaches, platform-specific lead generation, branding and Google Business Profile training, paid ads, AI tools, and access:

What Social Agent Academy Pro Covers

Social Agent Academy Pro is structured as a multi-module online curriculum focused on real estate lead generation through digital channels. The program covers personal branding, organic content production, paid advertising, AI marketing tools, Google Business Profile optimization, and platform-specific lead generation strategy for major social networks.

Mike Sherrard, the program’s instructor, designed the curriculum from his own production methods. The course is delivered through on-demand video modules with supporting resources and includes a live monthly question and answer session for sponsored agents.

The program is accessible to any agent who names Smart Agent Alliance in their eXp Join Us application. It does not modify brokerage-level transaction, compliance, or platform obligations, which remain with eXp Realty. For supplementary live discussion outside the course modules, see the weekly leadership sessions inside the sponsor team.

Social Media Platform Lead Generation

The platform-specific lead generation modules cover the five major channels: YouTube, Instagram, TikTok, Facebook, and LinkedIn. Each module addresses platform mechanics, content formats that perform on that platform, and follow-up structures for converting attention into appointments. 

The mechanics described in each module include posting cadence, content format selection, hook structure, profile optimization, and direct message workflows. Each platform module assumes the agent has an active account on that platform and is building from a current zero or modest follower count toward consistent lead flow.

Engagement benchmarks for the real estate industry are documented by institutional sources such as the National Association of Realtors. The course modules apply those benchmarks to platform-specific tactics rather than replacing them.

The Personal Branding and Google Business Profile Modules

The personal branding module addresses how an agent presents publicly across digital channels, including profile photography, biography copy, color and font systems, and consistency of voice across platforms. The training establishes a brand framework that the platform-specific modules later apply to actual content production.

The Google Business Profile module covers profile setup, category selection, service area definition, review management, photo uploads, and posting cadence. Google Business Profile is the listing that appears in Google Search and Google Maps results for the agent. Official setup and feature documentation is maintained by Google through the Google Business Profile help center.

These two modules establish the always-on presence layer for an agent. They do not include direct ad spend or paid placement, which are handled in the paid ads module described in the next section.

The Paid Ads Mastery Module

The paid ads module covers structured advertising for real estate lead generation. It includes targeting setup, ad creative production guidance, landing page connection, budget structure, and performance measurement.

The module addresses ads run through major platforms used in real estate marketing, including Facebook and Instagram paid placements, YouTube advertising, and search-related advertising connected to real estate intent queries. Each platform has different bidding mechanics, creative requirements, and targeting features that the module documents separately.

Sponsored agents who complete the module are responsible for their own ad spend. The course teaches strategy and structure rather than supplying the advertising budget. Compliance with platform advertising policies and any housing-related ad rules remains the agent’s responsibility, in coordination with eXp Realty compliance guidance where it applies.

How SAA Members Access SAAP at No Additional Cost

Sponsored agents access Social Agent Academy Pro through the Smart Agent Alliance team portal after eXp Realty enrollment is confirmed. The program is included with the sponsor relationship at no separate charge beyond standard eXp Realty fees set by the brokerage.

Access begins when the sponsor team activates portal credentials for the agent. The on-demand modules become available immediately, and the live monthly question and answer sessions follow the team’s published schedule. There is no waiting period beyond standard eXp Realty onboarding. The SAA Agent Portal is the access point for all included resources.

The program is offered separately to non-sponsored agents at a retail price set by the program. Sponsored agents receive the same curriculum without separate purchase.

What Agents Also Ask

Who created Social Agent Academy Pro?

Social Agent Academy Pro was created by Mike Sherrard, an eXp Realty agent recognized as one of the company’s top personal attractors in agent recruiting performance. He developed the program from his own social media production methods and continues as the lead instructor.

What social media platforms does Social Agent Academy Pro cover?

The program covers YouTube, Instagram, TikTok, facebook, and LinkedIn as the core platform-specific modules. Paid advertising modules extend to platforms used for real estate ads, including search and video placements. Personal Branding and Google Profiles round out the offering.

Is Social Agent Academy Pro only for new real estate agents?

The program is open to any agent who names Smart Agent Alliance at enrollment. The curriculum covers foundational, intermediate, and advanced modules, so newer agents and experienced agents both have material that matches their current stage of social media production.

Does Social Agent Academy Pro include live coaching?

The program includes a live monthly question and answer session in addition to the on-demand video modules. The live sessions cover current platform updates, agent questions on specific tactics, and review of agent content where requested. 

Why This Matters Before You Join eXp Realty

Sponsor selection at eXp Realty determines whether an agent receives a structured social media curriculum or assembles training independently. At eXp Realty, all agents receive the same core brokerage platform, including compliance, compensation, and access to company divisions. What differs is the sponsor ecosystem an agent aligns with.

The sponsor an agent selects shapes which tools, training, and attraction systems they have access to, including whether they receive a full social media lead generation program covering YouTube, Instagram, TikTok, LinkedIn, paid ads, and branding. Because sponsor selection happens during the eXp Join Us application and is generally permanent unless an agent leaves eXp for the required time period and later rejoins with a different sponsor, it is rarely revisited. 

Agents weighing that choice should consider the Smart Agent Alliance team value a sponsor brings, including practical tools like step-by-step training on social media lead generation and branding.

?  The AI Agent Accelerator: AI for Real Estate Agents 

?  Master Agent Attraction: How Agents Build an Attraction System 

?  Real Estate Marketing Templates Inside the SAA Portal

Frequently Asked Questions

Smart Agent Alliance sponsored agents pay no separate charge for the program. Access is included with the sponsor relationship beyond standard eXp Realty fees. Agents who are not sponsored through Smart Agent Alliance can purchase the program at the retail price set externally.
Use of the program is optional. Sponsored agents who do not access the curriculum retain the sponsor relationship and access to other Smart Agent Alliance resources. There is no production requirement tied to completion of the modules or attendance at live sessions.
Completion time varies by the agent’s pace and which modules they prioritize. The on-demand structure allows agents to move through modules in any order. Some agents complete the foundational modules in weeks, while others work through the full curriculum across several months.
The on-demand modules remain accessible inside the agent portal while the sponsor relationship is active. Sponsored agents can revisit any module, rewatch lessons, and reference materials as needed. Access continues without separate fees for as long as sponsorship remains active.
Access to the program is tied to the active sponsor relationship. If the relationship ends or the agent leaves eXp Realty, access to the program ends. Any content the agent has produced using program techniques remains the agent’s own work product.
Use of every platform is not required. The platform modules are independent, so agents can apply training to the platforms they actively use. Many agents focus on one or two platforms initially and add others as their content production stabilizes.

Share This Post

Karrie Hill

Karrie Hill

Co-Founder, Smart Agent Alliance

Licensed real estate agent - license #02160215 (CA) - Brokered by eXp Realty

UC Berkeley Law (top 5%). Built a six-figure real estate business in her first full year without cold calling or door knocking, now coaching other agents to greater success.

Full Bio