When deciding between Real Broker and Keller Williams (KW), agents must weigh differences in commission splits, fees, training, and overall agent support. This comparison highlights key factors to help you determine which brokerage aligns best with your career objectives.
Commission Splits and Fees
Real Broker provides agents with a highly competitive commission split structure, offering 85/15 to 100/0 splits, with no franchise or royalty fees. Real Broker also has a production cap set at $12K, meaning once agents hit this cap, they keep 100% of their commissions. Furthermore, top producers can qualify for a $24K bonus, which significantly boosts their earning potential. The annual fees are a flat $750 per year, and there are no transaction fees until the cap is reached.
KW (Keller Williams), in contrast, offers commission splits starting at 70/30 and going up to 100/0, depending on the office location. However, agents are required to pay a 6% franchise fee until they reach the cap, which impacts their overall earnings. KW’s production cap varies between $21K and $30K, depending on the market center, which is higher than Real Brokerโs cap. Monthly fees at KW also vary based on the office, and transaction fees are generally included within the royalty fee structure.
Income Opportunities
One area where Real Broker shines is through its revenue share program, which allows agents to earn passive income by recruiting new agents to the brokerage. This revenue-sharing opportunity creates an additional income stream for agents interested in building a team. Real Broker also offers both retirement income and willable income options, providing long-term financial stability.
KW also offers a revenue share model, often referred to as “profit share,” which rewards agents for recruiting others. However, KW does not offer retirement income or willable income paths, which limits some of the long-term financial planning options that Real Broker provides.
Training and Support
Real Broker stands out with its extensive training options, providing over 30 live training sessions each week. These sessions cover topics ranging from lead generation to transaction management, ensuring agents are equipped to succeed. Additionally, Real Broker offers 24/7 agent support, which is critical for agents who need real-time help or guidance during transactions.
KW is well-known for its comprehensive training programs, which are widely regarded as some of the best in the industry. The KW University platform provides agents with various training modules to enhance their skills. However, unlike Real Broker, KW does not provide 24/7 support, which could be a limitation for agents who need assistance outside of regular business hours.
Technology and Resources
Real Broker provides its agents with an advanced, cloud-based system that integrates CRM, marketing platforms, and transaction management tools seamlessly. This streamlined technology stack makes it easier for agents to manage leads and grow their businesses.
KW also offers a solid technology platform through its proprietary Command system, designed to help agents track leads, manage transactions, and create marketing campaigns. While KW has invested heavily in its tech, some agents report challenges with its functionality compared to Real Brokerโs more straightforward, cloud-based tools.
Agent Satisfaction
Real Broker has a Glassdoor rating of 4.5 stars based on 109 reviews, with agents praising its transparency in fees, multiple income streams, and excellent support systems.
KW holds a 4.3-star rating from 7.9K reviews. Many agents appreciate the comprehensive training and the brandโs established reputation but have expressed concerns about the higher fees and office-based variations in support.
Final Thoughts on Real vs KW
For agents seeking a modern, cloud-based brokerage with lower fees, a lower production cap, and robust income opportunities, Real Broker is an excellent choice. The added benefit of 24/7 support and multiple revenue streams make it a top contender for agents looking for flexibility and long-term career growth.
KW offers strong training programs and a well-known brand, but higher fees and the lack of some income opportunities may make it less appealing for agents looking to maximize their earnings and wealth-building potential.
If youโd like to explore further, check out our eXp vs traditional brokerage comparison and online brokerage comparison pages to dive deeper into how these brokerages compare. Also, donโt miss out on reviewing eXp Realty, a brokerage that takes income opportunities and agent support to the next level.
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