This detailed comparison between Real vs Better Homes & Gardens will provide agents with a clearer understanding of the differences in commission splits, fees, income opportunities, and overall agent support.
Commission Splits and Fees
Real Broker offers highly competitive commission splits, ranging from 85/15 to 100/0. There are no franchise or royalty fees, allowing agents to retain a larger portion of their income. Real Broker has a production cap of $12K, after which agents keep 100% of their commissions. Agents also benefit from a top agent bonus of $24K, which can significantly boost their earnings. The brokerage charges a yearly fee of $750, and there are no transaction fees until the agent reaches the cap.
Better Homes & Gardens offers commission splits that range from 60/40 to 80/20, depending on the agentโs production and office location. The brokerage charges a 6% franchise fee, which affects agentsโ overall earnings. Better Homes & Gardens does not offer a production cap, meaning agents will always be splitting commissions with the brokerage. Monthly fees vary by office, and transaction fees are included in the royalty structure, which provides some predictability in costs but limits an agentโs income growth potential compared to Real Broker.
Income Opportunities
Real Broker stands out in terms of income opportunities with its revenue share program, which enables agents to earn passive income through team building and recruitment. This added stream of income can significantly increase long-term earnings for agents. Additionally, Real Broker offers a retirement income path and willable income options for agents who meet the time qualification.
Better Homes & Gardens does not offer a revenue share program, retirement income path, or willable income option. Agents at Better Homes & Gardens rely solely on their commission-based earnings, which can be limiting for those seeking long-term financial planning and wealth-building opportunities.
Training and Support
Real Broker offers agents 30+ live training sessions weekly, along with 24/7 agent support. This comprehensive training and support structure is ideal for agents who want ongoing education and the flexibility to access help whenever needed.
Better Homes & Gardens provides training, but the quality and availability of these programs vary by office. While the brand offers solid resources, it lacks 24/7 support, which can be a downside for agents who need immediate assistance outside of regular business hours.
Technology and Resources
Real Broker delivers modern, cloud-based technology solutions that help agents streamline transactions, manage leads, and market properties more effectively. With advanced CRM tools and a seamless platform, Real Broker empowers agents to be more productive and efficient.
Better Homes & Gardens, as a more traditional brokerage, offers a variety of marketing tools and CRM systems. However, the level of technology integration varies by office, which may not provide the same level of flexibility and support as Real Brokerโs cloud-based platform.
Agent Satisfaction
Real Broker enjoys a strong 4.5-star rating on Glassdoor from 109 reviews, where agents frequently praise the transparent fee structure, revenue share program, and access to comprehensive support.
Better Homes & Gardens has a 4.3-star rating from 256 reviews. Agents appreciate the well-known brand name and marketing support, but some raise concerns about the limited income opportunities and the 6% franchise fee, which can impact overall satisfaction.
Final Thoughts on Real vs Better Homes & Gardens
Real Broker stands out with its more favorable commission splits, additional income opportunities, and lower fees. Its cloud-based platform and 24/7 agent support make it an ideal choice for agents looking for long-term career growth and financial stability.
Better Homes & Gardens is a great fit for agents who prefer a more traditional brokerage with a well-established brand name. However, the lack of a cap and additional income opportunities may limit its appeal for agents seeking to maximize their earnings.
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