This comparison between Real vs The Agency will help agents understand the differences in commission splits, income potential, and agent resources. Each brokerage offers distinct advantages, depending on what agents prioritize in their careers.
Commission Splits and Fees
Real Broker offers highly competitive commission splits ranging from 85/15 to 100/0, with no franchise or royalty fees, allowing agents to retain more of their earnings. Real Broker also has a production cap of $12K, after which agents keep 100% of their commissions. Thereโs also a top agent bonus of $24K, which adds to the financial incentive. Monthly fees are $750/year, and transaction fees are $0 until the cap is reached, making it a straightforward cost model for agents.
The Agency offers commission splits between 70/30 and 90/10, similar to many traditional brokerages. However, they charge a 6% franchise/royalty fee, which impacts an agentโs overall earnings. Unlike Real Broker, The Agency does not have a production cap, meaning agents will always be splitting their commission with the brokerage, no matter how much they produce. Monthly fees at The Agency vary by office, and transaction fees are included in the royalty fee structure.
Income Opportunities
Real Broker provides agents with additional income opportunities through its revenue share program. Agents can earn passive income by recruiting others to join the brokerage, creating a secondary income stream. Real Broker also offers retirement income paths and willable income with time qualification, which are great options for agents looking to build long-term wealth.
The Agency does not offer a revenue share model, retirement income, or willable income options. Agents working with The Agency are limited to commission-based earnings, which may not be as financially rewarding in the long term.
Training and Support
Real Broker offers more than 30 live training sessions each week, giving agents the resources they need to continuously grow. Additionally, Real Broker provides 24/7 agent support, ensuring that agents always have assistance when they need it, which is a major advantage for agents working outside of typical business hours.
The Agency also provides training, but the availability and quality depend on the office location, making it less consistent. There is no 24/7 support at The Agency, which could be a disadvantage for agents needing immediate assistance.
Technology and Resources
Real Brokerโs modern, cloud-based platform offers a variety of tools, including CRM systems, marketing platforms, and transaction management systems. This technology helps agents streamline their work and operate efficiently.
The Agency is known for its luxury branding and marketing resources, which are tailored toward high-end clientele. However, it lacks the advanced cloud-based systems that Real Broker provides. For agents focused on luxury markets, The Agency’s branding is an asset, but it may not match the modern tools offered by Real Broker.
Agent Satisfaction
Real Broker has a Glassdoor rating of 4.5 stars from 109 reviews, with agents praising the clear fee structure, support, and opportunities for revenue sharing.
The Agency holds a Glassdoor rating of 4.1 stars from 72 reviews. While agents appreciate the brandโs luxury appeal, there are some concerns about the commission structure and lack of additional income opportunities.
Final Thoughts on Real vs The Agency
Real Broker is the better choice for agents who prioritize maximizing earnings, leveraging passive income opportunities, and having access to modern technology. Its competitive commission structure, lower fees, and revenue share model make it an attractive option for agents who want to build a scalable, long-term career.
The Agency is a good fit for agents who focus on luxury real estate and prefer working with a prestigious brand. However, the lack of a production cap, higher fees, and no additional income streams may limit its appeal for agents looking to grow financially.
For more information, explore ourย eXp vs traditional brokerage comparisonย andย online brokerage comparisonย pages to get a clearer understanding of which brokerage is right for you. Be sure to also considerย eXp Realty, which offers even more growth and income opportunities, along with cutting-edge tools to elevate your real estate career.
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