Choosing between LPT Realty and Coldwell Banker depends on what agents prioritize in their real estate career. Both brokerages have distinct commission models, fees, and opportunities that appeal to different agent needs.
Commission Splits and Fees
LPT Realty offers agents flexible commission splits ranging from 80/20 to 100/0, which is appealing for agents who want to maximize their earnings. Additionally, there are no franchise or royalty fees, meaning agents keep more of their commissions. The production cap at LPT Realty is set at $15K, after which agents receive 100% of their commissions. Monthly fees start at $0, with options of $89 or $149 depending on the chosen plan, and transaction fees are $195 before the cap is reached.
Coldwell Banker, in contrast, offers commission splits from 55/45 to 90/10, which are less favorable for agents compared to LPT’s 100% option. Furthermore, Coldwell Banker charges a 5-6.5% franchise or royalty fee, which cuts into an agent’s overall earnings. Coldwell Banker does not have a production cap, meaning agents are continuously subject to the split and franchise fee. Monthly fees vary by office, ranging from $150 to $179, and transaction fees are included within the royalty fees.
Income Opportunities
LPT Realty offers a revenue share model, which allows agents to earn additional income by recruiting others into the brokerage. This provides agents with an extra income stream that goes beyond traditional commissions. LPT also offers a retirement income path and willable income opportunities, which allow agents to build long-term financial stability.
Coldwell Banker, on the other hand, does not provide revenue share income, retirement income, or willable income paths. This means agents are limited to earning based solely on their commission from property transactions, which could limit long-term financial growth.
Training and Support
LPT Realty offers training options, though it does not provide 24/7 agent support. This can be a disadvantage for agents who prefer having access to resources and guidance at any time.
Coldwell Banker offers training, but similar to LPT, the quality and availability vary by office. They also lack 24/7 agent support, meaning agents may need to rely on their local office for assistance during regular business hours.
Technology and Resources
LPT Realty provides solid technological tools, with a cloud-based platform that allows agents to work efficiently and focus on their business. Agents benefit from the streamlined CRM systems and marketing resources that LPT offers.
Coldwell Banker is also known for investing in technology, especially when it comes to brand reputation and marketing tools. However, the technological resources available may vary depending on the local office, and agents often rely on established systems for transaction management and lead generation.
Agent Satisfaction
LPT Realty holds a Glassdoor rating of 4.3 stars from 37 reviews, with agents often appreciating the flexible commission splits, revenue share model, and supportive culture.
Coldwell Banker has a 4.3-star rating from 2.6K reviews. While many agents commend the brokerage’s brand recognition and long-standing reputation, concerns are often raised about the high fees and less favorable commission splits.
Final Thoughts on LPT vs Coldwell Banker
LPT Realty is a great choice for agents who value higher commission splits, lower fees, and the opportunity to earn passive income through revenue sharing. Its straightforward cost structure and modern technology make it appealing to agents looking for flexibility and growth.
Coldwell Banker’s strong brand and established reputation may appeal to agents seeking a traditional brokerage, but its higher fees, lower splits, and lack of income opportunities beyond commissions may limit its appeal for agents looking to maximize their earnings.
For more in-depth comparisons, check out our eXp vs traditional brokerage comparison and online brokerage comparison pages. Explore the advantages each brokerage offers, and don’t forget to see why many agents are turning to eXp Realty for even more opportunities.
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