This comparison will explore the key differences between LPT vs Better Homes & Gardens, helping real estate agents determine which brokerage aligns best with their professional goals and income potential.
Commission Splits and Fees
LPT Realty offers agent-friendly commission splits that range from 80/20 to 100/0. There is no franchise or royalty fee, which helps agents retain a larger portion of their earnings. LPT Realty has a production cap of $15K, and once agents hit the cap, they keep 100% of their commissions. Monthly fees range from $0 to $149 per month, depending on the agent’s chosen plan. Transaction fees are $195 before the cap is reached, providing predictability in costs.
Better Homes & Gardens offers commission splits between 60/40 and 80/20. While this is competitive, it may not be as appealing to agents seeking higher earnings. The franchise fee is set at 6%, and there is no production cap, meaning agents will continue paying franchise fees regardless of their production level. Monthly fees vary by office, and transaction fees are included within the royalty structure.
Income Opportunities
LPT Realty offers additional income opportunities beyond commissions, including a revenue share program. This allows agents to build a team and earn passive income, enhancing their long-term financial stability. LPT Realty also provides retirement income and willable income paths, giving agents more control over their future.
Better Homes & Gardens does not offer revenue share, retirement income, or willable income paths. Agents working at Better Homes & Gardens are limited to commission-based income, which may not provide the same level of long-term financial security as LPT Realty’s additional income streams.
Training and Support
LPT Realty provides no formal training but offers 24/7 agent support, which is beneficial for agents who value immediate assistance. This support is particularly helpful for agents who need help with transactions or business development outside regular business hours.
Better Homes & Gardens offers training that varies by office, so the level of education and support may depend on location. However, it does not provide 24/7 support, which could be a limitation for agents needing real-time help.
Technology and Resources
LPT Realty provides agents with modern technology tools, including CRM systems and marketing platforms, to help streamline their work and boost productivity. The brokerage focuses on using tech to support agents in growing their business and staying competitive in the market.
Better Homes & Gardens also offers technological resources, particularly marketing tools, but the level of available technology support varies by office. Agents working in locations with fewer resources may find that they lack access to the most up-to-date technology, which could impact their ability to compete effectively in their markets.
Agent Satisfaction
LPT Realty has a Glassdoor rating of 4.3 stars from 37 reviews. Agents appreciate the transparent fee structure and the additional income opportunities provided by the brokerage.
Better Homes & Gardens has a Glassdoor rating of 4.3 stars from 256 reviews. While agents highlight the strong brand reputation and marketing support, they often express concerns over the higher franchise fees and the absence of revenue-sharing or retirement benefits.
Final Thoughts on LPT vs Better Homes & Gardens
LPT Realty stands out for its favorable commission splits, lower fees, and multiple income streams, making it an excellent choice for agents looking to maximize their earnings and build long-term wealth. The 24/7 agent support and modern technology offerings also provide a more flexible and agent-friendly experience.
Better Homes & Gardens is a well-known and reputable brand, which can be beneficial for agents looking to leverage brand recognition in their marketing. However, the lack of additional income opportunities and ongoing franchise fees may limit the financial potential for agents focused on long-term growth.
For more in-depth comparisons, check out our eXp vs traditional brokerage comparison and online brokerage comparison pages. Explore the advantages each brokerage offers, and don’t forget to see why many agents are turning to eXp Realty for even more opportunities.
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